The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives across the spectrum of platforms, distribution, production, and acquisition can benefit from the analysis of "Comedians In Cars Getting Coffee" using demand data in the month of March 2024 in Canada. Here are some areas where insights can be gained:
Content Valuation:
By using demand data, you can determine the value of your content and its contribution to your platform. The Parrot Analytics demand data reveals that "Comedians In Cars Getting Coffee" has 6.1 times the audience demand of the average show in Canada over the last 30 days. This high demand indicates that the show could have high valuation, thus increasing the chances of a high ROI for a platform or a producer. It can be an excellent addition to the talk-show genre on a platform, considering that it is performing better than 98.4% of all talk-show titles in Canada.
Acquisition Decisions:
Demand data can inform acquisition decisions for TV networks or an SVOD platform. By looking at the metadata of "Comedians In Cars Getting Coffee" with the help of Parrot Analytics, executives in content acquisition can see that the demand for the show has increased by 12.4% in Canada during March. This trend indicates that the show can be a good acquisition for networks and platforms, especially in Canada, where demand for the show ranks second globally.
Programming Decisions:
Producers or programmers can make informed decisions on the best release strategy for their content to increase engagement with their audience. For instance, although peak demand for "Comedians In Cars Getting Coffee" over a rolling year basis was 8.1 times the average demand of the entire year, it peaked at 7.0 times in the last 30 days, indicating increased popularity. Programmers can use this information to build anticipation and excitement for new seasons or episodes of shows through targeted marketing.
Distribution Decisions:
By looking at the metadata of top 10 global markets for "Comedians In Cars Getting Coffee" over the last 30 days, platforms or distributors can determine which markets to target and which markets have the most significant potential for expansion. Demand for the TV series is good in several markets around the world, such as the United States, Canada, Netherlands, and Australia. Understanding this information can inform the marketing and distribution strategy of the TV series and create targeted content to appeal more to the local audience.
In conclusion, content demand data from Parrot Analytics can serve as a reliable and independent source of information for global entertainment executives to understand their audience and make well-informed decisions on content valuation, acquisition, distribution, and programming. Using the demand data for "Comedians in Cars Getting Coffee" in March 2024 in Canada provides a glimpse of how executives can harness the power of data to maximize revenue and profitability while creating content that meets their viewers' preferences.
Comedians In Cars Getting Coffee's travelability to Canada in the last 30 days is 80%, which means that the audience demand for Comedians In Cars Getting Coffee is 80% of the demand in its country of origin, United States. Click through to another market to discover how well Comedians In Cars Getting Coffee travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Variety genre and assess the strengths and weakness of the competition’s content e.g. Crackle, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Comedians In Cars Getting Coffee.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Variety. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Comedians In Cars Getting Coffee from partners like Crackle.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Variety) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Comedians In Cars Getting Coffee? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Crackle to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from Crackle by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Comedians In Cars Getting Coffee. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Crackle to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Comedians In Cars Getting Coffee), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Crackle by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Variety. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Comedians In Cars Getting Coffee, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Crackle‘s Comedians In Cars Getting Coffee is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Crackle and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Comedians In Cars Getting Coffee, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Talk Show), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:04 p.m. PST using global television demand datasets from Parrot Analytics for Comedians In Cars Getting Coffee in Canada. We provide our partners with essential subscription-video-on-demand capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.