The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you know that data is king. That's why Parrot Analytics is here to help you make data-driven decisions. Let's take a closer look at how you can use demand data, using 'Comedians In Cars Getting Coffee' as an example.
1. Understanding popularity and demand:
By looking at audience demand data, you can determine how popular a TV series is and how much it is in-demand. For instance, in Australia, 'Comedians In Cars Getting Coffee' had 2.9 times the demand of the average show, indicating it is popular. You can also see how demand for the show has been increasing in the recent past.
2. Identifying audience preferences:
Demand data can also show which shows are preferred by the audience. With 'Comedians In Cars Getting Coffee', other shows that fans enjoyed include 'Saturday Night Live', 'Law & Order: Special Victims Unit', 'One Piece', and 'Married At First Sight (US).' Having this insight can help you make more informed decisions around content acquisition and programming.
3. Measuring global performance and travelability:
One of the insights we can gather from 'Comedians In Cars Getting Coffee' is its performance across six dimensions: global audience demand, travelability, longevity, momentum, franchisability, and reach. By analyzing these dimensions, you can determine how well a TV series will perform in a specific region, and this data can inform acquisition or distribution strategy.
4. Examining season specific demand:
As an entertainment executive, you want to know how a TV series performs over its entire run, on a season by season basis. By examining performance data on a rolling one-year basis, as well as comparing it to data from the most recent 30 days, you can determine whether a TV series is gaining or losing audience demand. 'Comedians In Cars Getting Coffee' had an average rolling demand of 1.5 times the average title, but over the last 30 days, it's increased to 2.9 times the average title, which shows growing popularity.
5. Identifying market-specific demand:
Demand data can show you how popular a TV series is in different markets around the world. For instance, 'Comedians In Cars Getting Coffee' performs well in the United States, Canada, the Netherlands, Australia, and Sweden. As an executive, you can use this data to inform decisions regarding distributing the TV series, marketing, and creating merchandising opportunities.
In conclusion, Parrot Analytics' demand data provides valuable insights to help entertainment executives make more informed content decisions. You can use the data to inform content valuation, distribution, acquisition, programming, and marketing strategies. With the insights provided by our demand data, entertainment executives can stay ahead of the curve and make data-driven decisions that will foster the growth of their companies.
Comedians In Cars Getting Coffee's travelability to Australia in the last 30 days is 55%, which means that the audience demand for Comedians In Cars Getting Coffee is 55% of the demand in its country of origin, United States. Click through to another market to discover how well Comedians In Cars Getting Coffee travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Variety genre and assess the strengths and weakness of the competition’s content e.g. Crackle, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Australia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Comedians In Cars Getting Coffee.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Variety. Using audience demand data, explore markets such as Australia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Comedians In Cars Getting Coffee from partners like Crackle.
Studios in Australia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Variety) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Comedians In Cars Getting Coffee? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Crackle to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from Crackle by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Comedians In Cars Getting Coffee. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Crackle to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Comedians In Cars Getting Coffee), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Crackle by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Variety. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Comedians In Cars Getting Coffee, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Crackle‘s Comedians In Cars Getting Coffee is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Crackle and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Comedians In Cars Getting Coffee, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Talk Show), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:04 p.m. PST using global demand datasets from Parrot Analytics for Comedians In Cars Getting Coffee in Australia. We provide our partners with deep TV expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.