The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are numerous decisions you need to make to ensure the success of your platform, series, or content. To help you make informed decisions, Parrot Analytics provides demand data for different characteristics of a TV series like Godfather Of Harlem. It helps to visualize the value of the content as well as optimize marketing, distribution, programming, and acquisition decisions.
One way to leverage this data is through content valuation. Demand data can be used to answer questions such as how much is my series worth, or how much of my series' value is being driven by demand for one of its stars. Using Parrot Analytics content valuation system, you can reveal the dollar value contribution of any title in any region. In the case of Godfather Of Harlem, we know that its demand has been good and it has a higher ranking than 98.1% of all drama titles in Canada. However, demand in Canada for the show has decreased by 40.6% in March 2024.
It is also useful to understand the show's performance compared to other titles. In this case, fans of Godfather Of Harlem also like Billions, Snowfall, and Law & Order: Special Victims Unit, among others. Comparing the show's performance in its country of origin and globally can also inform content decisions. We see that it achieved outstanding audience demand of 11.4x in the United States, its number one market globally.
Moreover, demand data enables scalable concept testing, where you can identify what elements of existing content fans like the most and incorporate this into your upcoming productions. Furthermore, by looking at the top 10 global markets where the show is in-demand, you can evaluate the appeal of the content in each of those markets and develop strategies to maximize future content investments.
Finally, leveraging data on dimensions such as momentum, longevity, travelability, franchisability, and reach can help you gain insights on the show's growth potential and identify future opportunities. Demand data provides valuable insights for programming, acquisition, distribution, and marketing decisions. It helps entertainment executives like you to make informed decisions about the content they acquire or produce, ensure that their current audience reduces churn and grow their subscriber base.
Godfather Of Harlem's travelability to Canada in the last 30 days is 52%, which means that the audience demand for Godfather Of Harlem is 52% of the demand in its country of origin, United States. Click through to another market to discover how well Godfather Of Harlem travels internationally.
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Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. epix, leading to increased commercial efficiency and ROI.
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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Godfather Of Harlem from partners like epix.
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Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from epix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Godfather Of Harlem. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as epix to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Godfather Of Harlem), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as epix by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Godfather Of Harlem, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular epix‘s Godfather Of Harlem is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for epix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Godfather Of Harlem, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:03 p.m. PST using tv demand metrics from Parrot Analytics for Godfather Of Harlem in Canada. We provide our partners with extensive television capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.