As a TV executive, you can use demand data to inform your content, distribution and programming decisions. For instance, by analyzing the performance of "Impractical Jokers" in November 2023 in Canada, you will obtain insights that can help you make informed decisions.
One area where demand data can be useful is content valuation. By using the demand data, you can determine the value of the title to your platform, regardless of whether you are acquiring content or creating original content. Parrot's content valuation system analyzes the demand data to determine a show's contribution to your platform's revenue and user engagement. Based on that information, you can calculate ROI and make informed decisions about content acquisition, development and distribution.
Using the demand data for "Impractical Jokers," you can answer questions about the show's performance on your platform or in any particular market. For instance, considering that this show has 20.7 times the average demand of TV shows in Canada and that its rank increased by 25 spots in November, you can infer that it is a show with high audience engagement. By tracking demand data with Parrot Pulse, you can also learn about other dimensions of the show's performance, including travelability, momentum, franchisability, longevity, and reach, to inform your decision.
Another way demand data can be helpful is in subscriber acquisition and retention. Since "Impractical Jokers" rank at the 100th percentile in reality genre in Canada, you can consider capitalizing on its popularity by airing it frequently or consistently to retain your current audience. Additionally, since the show also has outstanding reach and momentum, you can acquire similar titles for a wide audience appeal and achieve greater success.
The demand data can also help you to uncover under-monetized or underperforming titles, optimize release strategy and pricing, and map local whitespace. Additionally, by exploiting the show's global appeal as evidenced by its demand in the US, Australia, the UK, the Netherlands, Poland, South Africa, Denmark, and Singapore, you can develop more effective global expansion strategies for your SVOD service.
Demand data can also help you to answer general questions about the performance of your content. For instance, by examining how "Impractical Jokers" ranks against other shows, you can get insights into the particular market's preferences and compare your content against titles available in the market. Furthermore, by analyzing the top 10 global markets where the show is most in-demand over the last 30 days and their relative demand, you can have a better understanding of the strengths and weaknesses of the show, which you can then use to inform your acquisition, marketing, and distribution decisions.
In summary, by using demand data, you can answer questions about the value and performance of a show to your platform, understand the show's audience and performance, identify new opportunities, retain existing subscribers, and attract new ones, as well as make informed decisions about content acquisition, development, and distribution.
