Are you an entertainment executive looking to make more informed decisions on content acquisition or distribution? By leveraging demand data, Parrot Analytics can help you make more informed and data-driven content decisions. Let's examine a case study of a hidden-camera series, "Impractical Jokers," and explore how demand data can be used to inform acquisitions, programming, and distribution decisions.
Content Valuation: Content valuation is a core function that can help you optimize content licensing decisions. "Impractical Jokers" has 14.2 times the audience demand of the average show in Canada over the last 30 days, with only 2.7% of all TV shows having this level of demand. By using demand data, you can calculate the dollar value contribution of any title, informing how much to spend on content and how much each title is worth to your platform.
Value of Exclusivity: Understanding the value of exclusivity can help you make programming decisions, informing which shows to prioritize to retain subscribers and which shows to remove from your catalog. "Impractical Jokers" has outstanding audience demand only superseded by 2.7% of all TV shows, and its demand has remained exceptional over time, attributing to its longevity. With such a strong performance in Canada, it is no surprise that this show moved up in rank by 165 spots during August, demonstrating its ability to drive engagement across the rest of the catalog.
Franchisability: Franchisability is another valuable function that the demand data can inform, helping you to figure out which content has the potential to spin off into other successful IPs. In the case of "Impractical Jokers," with an outstanding score in franchisability and an exceptional score in travelability, this hidden-camera show has significant potential to expand its geographic footprint and new audiences globally.
Subscriber Acquisition & Retention: Knowing which shows to buy or not can help you drive new subscribers to your platform by giving your audience what they want. Additionally, being aware of which titles you should continue to run can help you retain your current subscribers and avoid churn. Demand for "Impractical Jokers" in Canada increased by 53.3% in August, indicating that the series may help you to attract and retain customers. Additionally, the top 10 global markets where "Impractical Jokers" is in demand extend across Australia, United Kingdom, Germany, Iceland, Netherlands, Poland, and Belgium, offering an opportunity to tap into new potential markets.
Optimal Price Point: By analyzing demand for your content, you can decide on an optimal price point for your platform. Leveraging the demand score provides the opportunity to match pricing with value from an audience perspective to maximize profitability.
In summary, by utilizing global content demand and supply data to power our content valuation system, Parrot Analytics provides entertainment executives with essential data to make informed content acquisition, distribution, and programming decisions. Demand data provides insights into audience sentiment, key demographics, audience engagement, as well as the content's value proposition. Whether you're assessing the ROI of a specific show, evaluating the value of a series or an entire library, or looking for new opportunities for content distribution and monetization, demand data can help inform successful strategies and optimize revenue streams.
