As an entertainment executive, you can use demand data to inform your content and acquisition decisions, programming decisions, and distribution strategy. The demand data can be used to assess the popularity of a show or a content library, estimate the value of exclusivity, measure the efficacy of marketing campaigns, and make informed decisions regarding supply and demand.
In March 2024, "Impractical Jokers" saw an outstanding audience demand in Canada, with 15.1 times the demand of the average show in the country. By leveraging Parrot Analytics' content valuation system, you can quantify the show's contribution to your platform and assess its ability to drive subscriptions and mitigate churn.
Moreover, the demand data provides insights into the show's performance across different dimensions. For instance, the show's travelability is outstanding, indicating that it has international appeal. Similarly, its longevity is exceptional, indicating that it maintains high audience demand over time. This information can be used to make more informed acquisition decisions, enabling you to select content that has the potential to appeal across markets and hold audience attention.
The data also sheds light on the show's potential for franchisability, meaning there is a great opportunity for spin-offs or franchise development of the IP. By examining the top 10 global markets where "Impractical Jokers" is most in-demand over the last 30 days, you can identify markets where the show has exceptional audience demand and adjust your global content strategy accordingly for your business expansion plans.
Finally, tracking the demand data for the show, as well as for shows in its genre, such as "Bob's Burgers," "South Park," and "Family Guy," allows you to stay informed about industry trends and make informed programming decisions. For instance, if you notice a shift in the audience's interest away from one genre and towards another, you can adjust your programming strategy to align with that trend to diversify the content on your platform.
In conclusion, leveraging demand data, like that for "Impractical Jokers," can help you make more informed decisions regarding content valuation, acquisition, distribution, and programming. By using the data, you can identify popular shows that drive audience engagement, as well as growth opportunities for your business.
