As a TV executive, you have to make many critical decisions concerning content creation, acquisition, distribution, and programming. These decisions must be fact-based when trying to prevent missing out on significant chances, making deals or investing in a product that might have no traction with the audience.
Parrot Analytics' content valuation system is a valuable tool that uses audience demand data to quantify your platform's marginal revenue contribution and calculate a TV series' ROI across all your markets. Using demand data, you can determine a show's ability to enhance subscriptions and lessen churns.
The insights gathered from Parrot Analytics' analysis of "Impractical Jokers" in Canada in December 2023 showcase how demand data can aid executives to make informed decisions to remain competitive in the market.
For instance, the outstanding performance of "Impractical Jokers" in Canada, as evidenced by the show's demand 19.7 times higher than the average show, presents a unique opportunity for a programming decision as an acquisition target for licensing. The identifying of content that resonates highly with the audience is an essential component of content creation and acquisition.
Using demand data, TV executives can allocate content investment funds more effectively by investing in titles that have high development and box office potentials, such as "Impractical Jokers". It will reach a wider audience base and earn higher returns.
Demand data can further be used as a basis to optimize marketing campaigns ahead of content premieres. The momentum dimension of the Parrot Pulse is an excellent resource to evaluate the pace of audience growth for a given title. "Impractical Jokers" has shown good momentum over the months, as its demand has increased recently.
An evaluation of the most popular titles in its genre indicates that "Impractical Jokers" ranks at the 99.9th percentile in Canada's reality genre. This data can help executives make program scheduling decisions, such as arranging an "Impractical Jokers" marathon during periods of low demand.
Demand data can be used to provide an analysis of the show’s potential and its ability to acquire or retain subscribers. Besides, it informs programming decisions and targets programming investments to maximize their potential to drive subscriptions and limit churns.
Finally, Parrot Analytics' data for "Impractical Jokers" provides insights into the show's franchise potential, given its franchise-ability dimension's outstanding performance. Content that performs well also lends itself to spin-offs. Executives can use this data to make informed decisions about how to spin off a successful show or when to develop successful shows further into franchises.
In summary, Parrot Analytics' demand data is valuable information that TV executives across multiple sectors can use to make informed decisions. Using the provided insights from the analysis on "Impractical Jokers" in Canada, executives can make more informed decisions concerning content creation, acquisition, distribution, and programming.
