As a television executive, you are constantly seeking ways to improve your business and make informed decisions when it comes to content acquisition, programming, and distribution. Demand data collected from various sources, such as Parrot Analytics, can provide insights that answer your questions and maximize your potential as an entertainment company. For example, as illustrated by the analysis of "Impractical Jokers" for the month of January 2024 in Canada, audience demand data provides an excellent tool to help you make more informed decisions. Here are some of the ways in which demand data can help you make better content, acquisition, distribution, and programming decisions:
1. Content valuation: Demand data can be used to determine the dollar value of a series, a library of content, or a title to any platform in any region. For example, by analyzing the demand data for "Impractical Jokers," you can determine the show's worth based on its current demand, as well as other factors, such as the show's peak demand over a year or its international demand.
2. Acquisition: By analyzing demand data for shows, you can determine which shows and genres are most popular in a specific market and identify opportunities for acquisition. For example, the demand data for "Impractical Jokers" can help you decide whether to invest or acquire the show to meet the expectations of your Canadian audience.
3. Programming: Demand data can help you in making critical programming decisions, such as what content to develop or release in the region or when to release a particular show or season. In the case of "Impractical Jokers," demand data indicates that viewers in Canada show high interest in the show, and it might be wise to program an upcoming season for viewers in Canada during a time of the year when demand is expected to be high.
4. Subscriber retention: By analyzing demand data, you can determine what shows to retain to keep your current audience happy. For example, if "Impractical Jokers" has a dedicated fan base in Canada, Parrot Analytics data can suggest retaining the show to ensure that subscribers continue to engage with the platform.
5. Subscriber acquisition: On the other hand, by analyzing demand data, you can identify which shows are popular with a broader audience that may not be using your platform yet. Such information helps you plan and determine what content to acquire or produce. In the case of "Impractical Jokers," data on the show's demand levels in other countries can indicate opportunities for expanding your platform's reach in those areas.
In conclusion, demand data is a powerful tool that can help you as an entertainment executive make informed decisions that benefit your company and your audience. For instance, by analyzing the demand data for "Impractical Jokers," we can gain valuable insights that help us make better content, acquisition, distribution, and programming decisions.
