Parrot Analytics' demand data for the month of July 2023 in Canada reveals that the demand for "Impractical Jokers" is outstanding. Its audience demand is 10.0 times the average show in Canada, coming in at the 2.7th percentile. Comparing the show's demand over the last 90 days, we can see a decreasing trend. However, the show did move up by 59 spots in its July 2023 rank in Canada, reaching #122. With an outstanding franchisability and reach, the show's potential for creating spinoffs and attracting new subscribers to a platform is high.
The demand for "Impractical Jokers" increased by 10.0% during July 2023 in Canada, and demand in the country is 41% of the show's demand in its country of origin, the United States. The show's travelability is outstanding, indicating its international demand and potential for expanding into new markets. Meanwhile, its longevity and momentum are exceptional.
Entertainment executives can use demand data to make more informed acquisition decisions. They can assess if a show like "Impractical Jokers" has enough viewership to justify its acquisition and make recommendations for which areas to target for distribution. They can also use demand to help with programming decisions, particularly in understanding what content performs well in specific regions to optimize release strategies and pricing.
Demand data can also provide insights into the show's performance on a rolling basis, helping executives identify trending patterns and assess if a show maintained sufficient popularity. For instance, "Impractical Jokers" experienced a 22.5% increase in peak demand in the last 30 days compared to a year-long rolling average. This indicates that the show is currently experiencing a resurgence in popularity, posing a lucrative opportunity for acquisition.
A key advantage of using demand data is that it enables executives to compare the show's performance against other titles available on the market. For instance, "Impractical Jokers" has higher demand than 99.6% of all reality titles in Canada. Using this information, entertainment executives can identify other titles that may appeal to the show's overlapping audience and assess if they're effective at reaching specific demographics.
Overall, Parrot Analytics' demand data provides insights that entertainment executives in platforms, studios, content distributors, and talent agencies, can leverage to make more data-driven decisions and increase the chances of finding successful content that is in demand by audiences.
