The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For OTT platforms, this data related to "Kingdom" can be used to determine the show's value by utilizing demand data, ultimately resulting in more informed content valuation decisions. It is evident that "Kingdom" has good demand in Canada as well as other markets such as the US, China, Russia, Sri Lanka, and the Philippines. Also, it is observed that the show's demand has increased by 8.3% in Canada during November 2023. This information can assist OTT platforms to optimize their acquisition and distribution decisions.
Additionally, with respect to programming decisions, the data provided on "Kingdom" can help networks understand their audience's current taste, both in terms of genre and titles that are being watched. This knowledge will aid them in deciding which new titles to pursue, how to market their content, and which talent to retain or recruit. The show's rank in Canada and the insight into its dynamics, along with the list of shows liked by its fans, demonstrate the audience's preferences and suggest that audiences are interested in historical dramas.
The data provided also enables production companies to determine if "Kingdom" is the right title to acquire for adaptation or to discern any cultural preferences by comparing its popularity and global reach with other titles in different regions. This information serves as a guide for TV series financing companies and entertainment talent agencies to assess whether or not the title has international appeal or if it would require localized adaptation.
Finally, content distributors can use demand data as evidence of a show's market potential. Audience demand for "Kingdom" was high in several global regions such as China, the US, Russia, Sri Lanka, the Philippines, and Canada. Distributors may use this information to evaluate sales impacts and target specific regions they believe will be most receptive to the show. By using demand data, these companies can make informed content licensing and distribution decisions that can maximize revenue potential.
Kingdom (킹덤)'s travelability to Canada in the last 30 days is 11%, which means that the audience demand for Kingdom (킹덤) is 11% of the demand in its country of origin, South Korea. Click through to another market to discover how well Kingdom (킹덤) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Kingdom (킹덤) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Kingdom (킹덤), for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Apocalyptic Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:01 p.m. PST using tv demand data from Parrot Analytics for Kingdom (킹덤) in Canada. We provide our partners with essential television series workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.