The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make more informed decisions about content, acquisition, distribution, or programming? Demand data can provide valuable insights on a TV show's performance and audience engagement. In this article, we will explore how demand data for "Mom" in Canada can help you understand content valuation, audience appeal, and market trends.
As of March 2024, "Mom" had 2.8 times the audience demand of the average show in Canada, with demand increasing recently. As only 8.6% of all TV shows have this level of demand, this TV series is performing well by the standards of Canada's TV market. This is valuable information for content valuation because it can help entertainment executives to understand how popular a show is and how it is resonating with its audience in a particular region or market.
Comparing the performance of "Mom" on a rolling year basis vs the last 30 days reveals a notable insight. The show's average demand has been 2.0 times the average title, but in the last 30 days, it was 2.8 times the title average. The peak demand of "Mom" was 5.6 times the average demand for the year, but in the last 30 days, it peaked at 6.1 times the average. This indicates an increase in demand and popularity for the show in recent times.
Insights into audience engagement can help entertainment executives in their decision-making process. These insights can come from data such as "Mom" achieving the peak rank of #707 in Canada and moving up its rank by 461 spots during March 2024. "Mom" ranks at the 97.1th percentile in the romance genre, indicating that it has higher demand than 97.1% of all romance titles in Canada. Additionally, "Mom" achieved good audience demand in all the top 10 global markets, with the United States being its number one market globally, followed by China. Understanding audience engagement can help in programming decisions by highlighting the type of program or genre that resonates with the audience.
Demand data also allows entertainment executives to benchmark content against other shows available on the market. For instance, other shows that fans of "Mom" also like are "Young Sheldon", "Bob Hearts Abishola", "The Big Bang Theory", "Game Of Thrones", "It's Always Sunny In Philadelphia", "House Of The Dragon", "The Walking Dead", "The Flash" and "NCIS". Additionally, demand data can provide insights into the performance of a show's pre or post-premiere marketing campaign, helping to optimize future marketing strategies.
Finally, demand data can inform decisions concerning supply and demand, specifically regarding the type of content that exhibits an opportunity to acquire or produce for a specific market. For example, seeing that "Mom" is performing well in Canada, entertainment executives can consider producing or acquiring similar content for that market.
In conclusion, demand data provides valuable insights into a TV show's performance and audience appeal. By leveraging demand data, entertainment executives can make informed content, acquisition, distribution, and programming decisions. The analysis of "Mom" in Canada provides evidence of how demand data can inform and benefit businesses in the TV industry.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Mom is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mom, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:03 p.m. PST using global television demand analytics from Parrot Analytics for Mom in Canada. We provide our partners with deep television industry know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.