The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the demand for content is essential for making informed content, acquisition, distribution, and programming decisions. The analysis of "Moonshiners" for the month of March 2024 in Canada is an example of how demand data can be used to help executives make strategic decisions.
One key question that can be answered with demand data is content valuation. Parrot Analytics' content valuation system is based on global content demand and can reveal the dollar value contribution of any title to any platform in any region. By understanding the outstanding demand for "Moonshiners" in Canada, executives can use this information to determine the value of this show to their platform or audience.
Demand data can also inform decisions concerning acquisitions. Executives can analyze the top 10 global markets where "Moonshiners" is most in-demand to identify opportunities to acquire content that exhibits demand potential. Additionally, executives can determine what type of content is currently resonating with their local market and use that information to make informed acquisition decisions.
Another question that demand data can answer is how popular a show is relative to the market average. In the case of "Moonshiners" in Canada, the demand has been outstanding, with 8.9 times the audience demand of the average show in Canada over the past 30 days. Executives can use this information to identify what types of content resonate with their audience and make informed programming decisions accordingly.
Demand data can also provide insight into audience retention and audience acquisition. The analysis of "Moonshiners" in Canada shows that the demand for the show has been increasing recently, indicating that it is a show that will keep current viewers engaged. Additionally, executives can use the data to identify what titles to acquire or produce to support audience growth.
Finally, demand data can provide insight into franchise potential and inform distribution decisions. In the case of "Moonshiners," the franchisability (spin-off potential) is okay, and its reach (the number of people expressing demand for a show) is good. This information can be used to inform distribution decisions and guide potential spin-off or franchise development.
In conclusion, the demand data for "Moonshiners" in Canada for the month of March 2024 is a prime example of how executives can use demand data to make informed content, acquisition, distribution, and programming decisions. By analyzing the outstanding audience demand for "Moonshiners" executives can use this information to make well-informed decisions that lead to increased viewer engagement and audience growth.
Moonshiners's travelability to Canada in the last 30 days is 61%, which means that the audience demand for Moonshiners is 61% of the demand in its country of origin, United States. Click through to another market to discover how well Moonshiners travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. Discovery Channel, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Moonshiners.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Moonshiners from partners like Discovery Channel.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Moonshiners? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Discovery Channel to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from Discovery Channel by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Moonshiners. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Discovery Channel to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Moonshiners), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Discovery Channel by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Moonshiners, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel‘s Moonshiners is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Moonshiners, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Documentary Reality), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:03 p.m. PST using global tv demand datasets from Parrot Analytics for Moonshiners in Canada. We provide our partners with meaningful television industry expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.