The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use demand data to make informed decisions about programming, content valuation, and distribution. An example of a show illustrating how demand data can help inform content decisions is "See No Evil."
Demand data reveals that the show has 5.5 times the audience demand of the average show in Canada over the last 30 days and ranked at the 98.8th percentile in the documentary genre. The show's momentum is outstanding, and good for longevity, meaning that audience demand for the show has been maintained over time. Travelability is okay, with an audience demand across all platforms worldwide being good, while it is underperforming in spin-off potential.
However, the show's audience demand decreased during March in Canada by 27.9%, which could indicate that the show has lost some of its audience. It is important to note that the demand spiked later in the month, indicating a possible reversal of that trend.
By examining the top 10 global markets for "See No Evil," the show is doing well in all markets, outperforming the average TV show. Australia is the show's top market, while the United States has outstanding demand for the show. The show has good demand in Canada, the United Kingdom, Germany, Romania, Brazil, Mexico, and Norway.
TV executives can use this demand data to make informed decisions about programming, content valuation, and distribution. For example, demand data can inform decisions about content acquisition, by comparing the performance of "See No Evil" to similar titles on the market. Additionally, demand data can inform marketing decisions, such as optimization of marketing campaigns ahead of a premiere.
Content valuation can also be based on demand data. Parrot Analytics' content valuation system is based on demand data that reveals the dollar value contribution of any title, to any platform, in any region. This economic valuation system can help executives determine how much to spend on content, estimate cannibalization of audiences, and assess the value of exclusivity. By using demand data to guide content decisions, executives can make informed choices to maximize the performance of their titles on a global scale.
This is See No Evil's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well See No Evil travels internationally.
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Acquire the best shows from partners such as Shaw Media to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. See No Evil), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Shaw Media‘s See No Evil is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Shaw Media and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for See No Evil, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:01 p.m. PST using demand analytics from Parrot Analytics for See No Evil in Canada. We provide our partners with smart TV series capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.