The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, it's important to make informed content decisions. One way to do so is through demand data. Let's look at the example of "Street Outlaws: No Prep Kings" in Canada, as of February 2024. This show has good demand, with 2.7 times the audience demand of the average show in Canada over the last 30 days. Its demand has been decreasing recently, which could be a cause for concern. The show's peak rank in Canada was #914, and it dropped 5501 spots during February, which could indicate a decrease in buzz for the show.
However, "Street Outlaws: No Prep Kings" has higher demand than 96.9% of all documentary titles in Canada, which is a good metric for content valuation. Additionally, we can see that the show's fans also enjoy similar titles such as "Moonshiners", "The First 48", and "Ghost Adventures", which could inform programming decisions.
Examining the show's global performance across six dimensions using the Parrot Pulse, we see that the show's worldwide audience demand is okay, but its travelability and franchisability are poor, which could impact acquisition and distribution decisions.
Comparing "Street Outlaws: No Prep Kings" over the last 30 days to its performance on a rolling year basis, we can see that it has experienced increased popularity recently, with an average demand 2.7 times the title average in the last 30 days compared to 2.0 times the title average on a rolling year basis. This could indicate the potential for continued success in the future.
By examining the top 10 global markets where "Street Outlaws: No Prep Kings" is most in-demand over the last 30 days, we can see that it outperforms the demand of the average TV show in each of these markets, which is another good indicator for content valuation.
Overall, demand data can help TV executives make more informed content, acquisition, distribution, and programming decisions. It can inform content valuation, help identify popular genres and similar titles, and provide insight into a show's global performance and potential for continued success.
Street Outlaws: No Prep Kings's travelability to Canada in the last 30 days is 178%, which means that the audience demand for Street Outlaws: No Prep Kings is 178% of the demand in its country of origin, United States. Click through to another market to discover how well Street Outlaws: No Prep Kings travels internationally.
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Acquire the best shows from partners such as Discovery+ to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Street Outlaws: No Prep Kings), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Discovery+ by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Discovery+‘s Street Outlaws: No Prep Kings is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Street Outlaws: No Prep Kings, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:02 p.m. PST using analytics from Parrot Analytics for Street Outlaws: No Prep Kings in Canada. We provide our partners with comprehensive entertainment industry capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.