The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, leveraging demand data can provide invaluable insights into the popularity of TV shows, making it easier to make informed decisions about content acquisition, distribution, and programming. Taking "The Family Man" for instance, studying the demand data for the show in Canada across the last 30 days provides several implications.
Firstly, demand for "The Family Man" in Canada is on the rise, with the show achieving 2.4 times the audience demand of the average show, indicating that it is a valuable title. As such, investment in the show could be worthwhile for those seeking a fresh, gripping, and trendsetting drama series that is likely to perform well. The peak rank of #772 in Canada also suggests that the show is currently picking up traction, having moved up 886 spots in the country during December.
Moreover, the high position of 94.4th percentile in the drama genre indicates that "The Family Man" has higher demand than 94.4% of all drama titles in Canada. This means that the show may provide high ROI and be considered a strategic asset for a streaming platform or TV network.
Understanding audience demand can also help with content valuation, with Parrot Analytics' content valuation system powered by global content demand and supply providing important insights into the dollar value contribution of any title. Therefore, demand data can be used to calculate the ROI a specific title may bring to any given platform, as well as estimate the cannibalization of audiences if a title is available on multiple services.
Finally, by examining the top 10 global markets where "The Family Man" is most in-demand over the last 30 days, this show could also have global appeal, with outstanding demand in India. Therefore, understanding audience demand can also inform travelability and help entertainment executives understand which platforms to target for distribution of their content beyond their local market.
Overall, as an entertainment executive, leveraging demand data effectively can help make informed content acquisition, distribution, and programming decisions, as well as aid in content valuation, and planning for global expansion.
The Family Man (द फ़ैमिली मैन)'s travelability to Canada in the last 30 days is 6%, which means that the audience demand for The Family Man (द फ़ैमिली मैन) is 6% of the demand in its country of origin, India. Click through to another market to discover how well The Family Man (द फ़ैमिली मैन) travels internationally.
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Acquire the best shows from partners such as Amazon Prime Video to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Family Man (द फ़ैमिली मैन)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s The Family Man (द फ़ैमिली मैन) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Family Man (द फ़ैमिली मैन), for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Spy Action), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:01 p.m. PST using television demand datasets from Parrot Analytics for The Family Man (द फ़ैमिली मैन) in Canada. We provide our partners with deep subscription-video-on-demand analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.