The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, using Parrot Analytics' demand data could help you make informed content, acquisition, distribution, and programming decisions. In this example, we'll look at how the demand for "Titans" in Canada in July 2023 provides insights for TV executives.
Firstly, demand data can help with content valuation. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. Using Parrot Analytics' demand data, a TV executive can assess the ROI that the "Titans" series can bring to their platform and estimate the baseline value of the series.
Demand data can also help TV executives understand how popular a series is in a specific market or globally. For example, "Titans" had exceptional demand in Canada, with 14.0 times the audience demand of the average show in Canada over the last 30 days. This indicates that it is a highly popular show in Canada, and only 2.7% of all TV shows have this level of demand. However, during July, the demand for the show decreased by 11.5%. TV executives can use this information to determine how much to spend on content and what series will drive engagement and subscriptions across their platform.
Additionally, comparisons of "Titans" with other shows in the crime genre exemplify the show's outstanding performance. Rankings indicate that "Titans" has higher demand than 99.9% of all crime titles in Canada, which could prompt a savvy TV executive to acquire more crime genre content. Knowing the competitors, TV executives can benchmark their shows against "Titans" and compare it against other available content on their platforms.
Demand data can also be used to inform programming decisions, and Parrot Analytics' demand data can help TV executives determine the best release strategy for their content. For example, Parrot Analytics' data revealed that the demand for "Titans" spiked in late July 2023. This could facilitate determining when to launch the content or how best to promote the release of a future season.
Furthermore, the demand for "Titans" in different global markets varies, which informs TV executives when identifying the specific audience base. For instance, the show outperforms the average TV show in each of the top 10 global markets where "Titans" is most demanded over the last 30 days, and its number one market globally is the United States. Comparing the demand in different markets, TV executives can identify regional whitespaces and make the necessary decisions accordingly.
The demand data of "Titans" can also be used by TV executives to answer taste cluster questions, i.e., who is the target audience, what are their preferences, and what is the best marketing strategy for a particular show, to name a few.
Finally, by examining the top 10 markets where "Titans" is most demanded, it is possible to infer the demand level of other global markets, which could be highly beneficial to TV executives for distribution decisions. They can determine which platforms to target based on the demand trends. Besides, the data on the spin-off potential and the reach (number of people expressing demand for the show) can provide additional information to make nuanced decisions about acquiring, producing, or distributing content.
Overall, demand data such as Parrot Analytics' can provide robust insights for TV executives at several stages of their decision-making process, from content valuation and acquisition to programming and distribution decisions.
Titans's travelability to Canada in the last 30 days is 52%, which means that the audience demand for Titans is 52% of the demand in its country of origin, United States. Click through to another market to discover how well Titans travels internationally.
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Acquire the best shows from partners such as HBO Max to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Titans), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as HBO Max by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s Titans is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Titans, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been adjusted on Sept. 4, 2023, 2:01 p.m. PST using global tv demand datasets from Parrot Analytics for Titans in Canada. We provide our partners with meaningful television workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.