The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand data is crucial for making informed content decisions. Let's take a closer look at how demand data can inform decision making, using "Full Custom Garage" as an example.
Content Valuation: By analyzing demand data, executives can understand the monetary value of a title, and its potential contribution to a platform's revenue. Using Parrot Analytics content valuation system, executives can determine the baseline value of a title, assess a series' ability to drive subscriptions and mitigate churn, and estimate cannibalization of audiences if a title is available on multiple services. In this case, executives can use the 2.7 times average demand data to determine the dollar value of "Full Custom Garage" in Germany.
Global IP Valuation: Demand enables the valuation of intellectual property globally. Global entertainment companies can use audience demand data to understand which titles are popular in different markets. Through the analysis above, executives can determine that "Full Custom Garage" is most popular in the United States, where it achieves good audience demand. The show also has good demand in Australia, Germany, and Norway, which may make it an attractive acquisition for SVOD platforms in these regions.
Programming Decisions: Demand data can help executives make informed programming decisions, such as scheduling and release strategies. In this case, executives can use the demand spike in late March to evaluate the impact of specific programming or marketing actions that led to the increase. They can also use the data to determine the best release strategy for "Full Custom Garage" in Germany, given its audience demand.
Supply and Demand Decisions: By analyzing audience demand data, executives can understand which type(s) of content exhibit opportunity to acquire or produce. Using the affinity analysis and related shows section, executives can uncover similar titles that fans of "Full Custom Garage" might enjoy, such as "Bitchin' Rides" or "Garage Squad", which can inform content acquisition decisions.
Subscriber Acquisition and Retention: Demand data can inform which titles should be acquired to keep current viewers happy or attract new subscribers to a service. Executives can use the demand data for "Full Custom Garage" in Germany to determine whether it appeals to a wide group or a specific fandom. Moreover, executives can analyze the franchise potential of "Full Custom Garage" to determine if spinoffs or related programming could help to acquire or retain subscribers.
In conclusion, audience demand data allows entertainment executives to make informed content, acquisition, distribution and programming decisions. In this case, executives can use the demand data for "Full Custom Garage" to assess its value, gauge its global performance, make scheduling decisions, inform supply and demand decisions, and optimize subscriber acquisition and retention strategies.
Full Custom Garage's travelability to Germany in the last 30 days is 169%, which means that the audience demand for Full Custom Garage is 169% of the demand in its country of origin, United States. Click through to another market to discover how well Full Custom Garage travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. MAV TV, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Germany. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Full Custom Garage.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as Germany to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Full Custom Garage from partners like MAV TV.
Studios in Germany are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Full Custom Garage? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Germany, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as MAV TV to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Germany. Contact us now to leverage a return-focused selection criteria for title acquisition from MAV TV by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Full Custom Garage. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as MAV TV to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Full Custom Garage), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as MAV TV by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Full Custom Garage, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular MAV TV‘s Full Custom Garage is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MAV TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Full Custom Garage, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Automobile Reality), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2 p.m. PST using tv demand data from Parrot Analytics for Full Custom Garage in Germany. We provide our partners with deep media industry workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.