The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make informed content and programming decisions. Take, for instance, "H2O: Just Add Water", which is a TV series about three Australian girls who are mermaids. By analyzing the show's performance over the month of January 2024 in Germany, you can gain insights into how audience demand relates to content valuation and how this information can support your decision-making process.
One important factor to consider when analyzing demand data is the audience demand for the title relative to other shows. According to Parrot Analytics' data, "H2O: Just Add Water" had 2.7 times the audience demand of the average show in Germany in the past 30 days. This indicates that the show has good demand, with only 8.6% of all TV shows having this level of demand. Furthermore, it is worth noting that the show's demand has been increasing lately, as compared to its demand over the most recent 90 days.
Another important consideration for content valuation is the ranking of the title. In January 2024, "H2O: Just Add Water" was ranked #853 in Germany, which means it dropped by 243 ranks over the course of the month. Furthermore, the show was in the 95.4th percentile in the family genre, with higher demand than 95.4% of all family titles in Germany. These metrics can assist in evaluating how the show is performing in relation to other titles within its genre and geographic region.
To understand how your potential audience perceives your show, you need to ensure that it aligns with their preferences. For example, you can note what shows are being watched by fans of "H2O: Just Add Water". Other shows that fans of this title also enjoyed recently include "Star Trek: The Next Generation", "Doctor Who", and "South Park". By understanding which titles are performing well amongst your target audience untimely supports decision-making processes that can benefit your content library.
An additional aspect of analyzing demand data is examining how audience demand has been evolving over time. For "H2O: Just Add Water", audience demand decreased by 12.0% in Germany over January 2024. However, this decline was partially offset by the recent spike in demand late in the same month. The Parrot Pulse figures indicated that "H2O: Just Add Water" had good global audience demand; its empire was broadly loyal approximately in line with its global home market, Australia. Longevity and momentum are good, and its franchisability (spin-off potential) and reach (number of people expressing demand) are okay.
When making strategic decisions on what should be acquired or commissioned, demand data can be valuable. For example, by analyzing how "H2O: Just Add Water"has performed in Germany relative to other markets around the world, executives can better understand the show's global appeal and tailor their decision-making based on this data. According to Parrot Analytics, the show was outperforming the average demand for TV shows in Hungary, Sri Lanka, Romania, Bulgaria, the Netherlands, and Czechia. The United States and Australia had the highest audience demand levels, with officials from those geographical locations potentially leading the content licensing efforts in the respective territories.
Finally, consider how demand data can inform programming decisions. By comparing "H2O: Just Add Water"'s performance over the past 30 days with its performance on a rolling year basis, you can gain insights into how the title's popularity may be evolving over time. The show peaked at 4.7 times the average over the course of the year, compared to 4.1 times the average in the last 30 days, indicating steady growth and increased popularity as of late for the title.
In conclusion, demand data provides essential insights into how well a show is performing, how it is perceived by its target audience, and where it stands relative to other content on the market. "H2O: Just Add Water" serves as an example of how looking into demand data can support content decisions. It empowers executives to make more informed acquisition, distribution, and programming decisions based on how a given title resonates with viewership audiences and regions globally.
H2O: Just Add Water's travelability to Germany in the last 30 days is 83%, which means that the audience demand for H2O: Just Add Water is 83% of the demand in its country of origin, Australia. Click through to another market to discover how well H2O: Just Add Water travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Network Ten‘s H2O: Just Add Water is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Network Ten and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for H2O: Just Add Water, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2 p.m. PST using global tv demand analytics from Parrot Analytics for H2O: Just Add Water in Germany. We provide our partners with smart TV industry competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.