The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, insights derived from demand data can help you make more informed content, acquisition, distribution, or programming decisions for your platform. For instance, let's use the example of "Life After People," a documentary TV series, to illustrate how demand data can be utilized to drive content decisions.
Firstly, demand data facilitates content valuation. Specifically, Parrot Analytics offers an economic valuation system that relies on global content demand and supply, which can reveal the dollar value contribution of any title to any platform in any region. For "Life After People," the analysis indicates that the audience demand is good, with 3.8 times the demand of the average show in Germany over the last 30 days. It also achieved a peak rank of #828 during March, showing that it gained 69 spots in rank during the month. Additionally, the show's demand has been decreasing recently.
Secondly, demand data provides insights into audience preferences that can inform content acquisition decisions. For example, Parrot Analytics identifies other TV shows that fans of "Life After People" also like, such as "South Park" and "Air Crash Investigation (Mayday)," which can serve as a starting point for content acquisition decisions.
Thirdly, demand data can drive programming decisions by helping programmers understand audience preferences and genre trends. For instance, the analysis indicates that "Life After People" ranks at the 98.3rd percentile in the documentary genre, meaning it has higher demand than 98.3% of all documentary titles in Germany. As such, programming executives may decide to invest more in this genre.
Fourthly, demand data can provide insights into how shows are performing across different markets, informing distribution decisions. In the case of "Life After People," the analysis reveals that its global performance across six dimensions is outstanding, with its travelability standing out. Travelability quantifies a show's international demand relative to its home market and indicates its potential for global distribution, which is a crucial consideration for distribution partners.
Finally, demand data can guide marketing decisions, such as optimizing pre-release marketing campaigns. Additionally, the analysis shows that demand for "Life After People" spiked in late March 2024 in Germany, suggesting that marketing efforts at that time may have had a particular impact.
In summary, demand data can provide entertainment executives with valuable insights into audience preferences and show performance, informing content, acquisition, distribution, and programming decisions. As seen with "Life After People," demand data can reveal important intricacies about a show's value, audience preferences, and performance across different markets, thereby empowering executives to make more informed decisions.
Life After People's travelability to Germany in the last 30 days is 27%, which means that the audience demand for Life After People is 27% of the demand in its country of origin, United States. Click through to another market to discover how well Life After People travels internationally.
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Acquire the best shows from partners such as history to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Life After People), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as history by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Life After People, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular history‘s Life After People is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for history and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Life After People, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Science Documentary), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:02 p.m. PST using television demand analytics from Parrot Analytics for Life After People in Germany. We provide our partners with deep television series analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.