The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive weighing the decision of whether or not to acquire or distribute the TV series "Lost Gold Of World War II" in Germany? If so, demand data can provide you with valuable insights to help you make more informed decisions.
Firstly, looking at the demand data for the show in Germany, we can see that it has 2.0 times the audience demand of the average show in the region over the last 30 days. This is classified as a good level of demand, as only 8.6% of all TV shows in Germany have this level of demand. However, it's important to note that the demand for the show has been decreasing recently. For instance, demand for this show has decreased to 2.0 times the average demand in Germany over the last 30 days, down from 2.9 times the average over the last 90 days. You can also see that the show has dropped in its rank by 773 spots during February in Germany. Hence, there may be some risk associated with acquiring this show in Germany.
Secondly, by examining the genre ranks, you can see that the show ranks at the 96.8th percentile in the documentary genre in February. This indicates that demand for the show in Germany is higher than 96.8% of all documentary titles in the region. Knowing that demand for this show is particularly strong in the documentary genre can help you make informed programming decisions.
Another important factor to consider is the performance of the show in global markets. "Lost Gold Of World War II" is outperforming the demand of the average TV show (1x) in all of the top 10 global markets where it is most in-demand over the last 30 days. Germany is the show's number one market globally, and it has good audience demand of 2.0x in Germany. This information helps you decide if the show is popular enough to distribute in new markets or regions.
Besides, examining the show's Parrot Pulse metrics can also provide additional insights. For instance, we can see that demand for the show in Germany was 107% of the demand in its country of origin, the United States. Additionally, the proprietary metric "travelability" shows that the show has poor international demand relative to its home market.
Finally, examining the momentum of the show can give you an idea of how effective the marketing campaign around the show has been. Momentum measures the pace of growth based on audience demand, and for "Lost Gold Of World War II," it is rated as okay. Knowing the pace of growth can help you decide if the show is worth investing in over a longer period.
In conclusion, examining demand data can provide valuable insights and help you make informed decisions when it comes to acquiring or distributing content. By looking at metrics like audience demand, genre ranks, Parrot Pulse metrics, and momentum, you can determine the popularity and potential profitability of a show in a specific market or region.
Lost Gold Of World War II's travelability to Germany in the last 30 days is 10%, which means that the audience demand for Lost Gold Of World War II is 10% of the demand in its country of origin, United States. Click through to another market to discover how well Lost Gold Of World War II travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular history‘s Lost Gold Of World War II is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for history and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Lost Gold Of World War II, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Historical Documentary), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:04 p.m. PST using global television demand datasets from Parrot Analytics for Lost Gold Of World War II in Germany. We provide our partners with far-reaching TV capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.