The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data offers valuable insights that can help with your content, acquisition, distribution, and programming decisions. Let's take a closer look at how demand data can shed light on a show like "The Premise" in Germany.
One key application of demand data is content valuation. "The Premise" commands a demand that is 2.4 times the average show in Germany, indicating that it has above-average value to audiences in the country. Its place in the 94.1th percentile for the drama genre reinforces this idea; it is more in-demand than 94.1% of all drama shows in Germany. Moreover, the show's upward movement in rank by 250 spots in March highlights its growing popularity. Its significant peak demand over the last 30 days, which is 4.5 times the average, signifies that it has the potential to generate significant returns for any platform it might be acquired for.
You can also use demand data to discover new opportunities for your platform. "The Premise" has seen a spike in demand in mid-March, which might indicate a perfect window for promoting and marketing the show for higher engagement. Furthermore, by examining the top 10 global markets where "The Premise" is most in-demand over the last 30 days, you can gauge the show's travelability and see where to allocate funds and efforts to maximize content investments. Germany is "The Premise"'s number one market globally, so there might be an opportunity to invest more in marketing in Germany to continue growing the audience.
Demand data also helps with subscriber acquisition and retention. By analyzing audience behavior patterns and their preferences, you can determine which titles you should buy to keep your current audience happy or to attract new subscribers to your platform. Moreover, it can inform optimal release strategy and pricing. With this information, you can create the best release strategy for your content and set the right price based on audience demand.
Finally, demand data can measure a show's performance in terms of momentum, longevity, franchisability, and reach. By comparing the performance of "The Premise" on a rolling year basis vs. the last 30 days, you can see that the show's average demand has increased significantly and has a better momentum than longevity. You can also use the metrics to determine a show's franchisability and reach, which will inform decisions about possible spin-offs or related titles.
In conclusion, demand data is a powerful tool that entertainment executives can use to make more informed content, acquisition, distribution, and programming decisions. By using metrics like content valuation, travelability, momentum, and others, executives can gain valuable insights into audience behaviors, preferences, and trends that can help them stay ahead of the curve and maintain a competitive edge in the industry.
The Premise's travelability to Germany in the last 30 days is 12%, which means that the audience demand for The Premise is 12% of the demand in its country of origin, United States. Click through to another market to discover how well The Premise travels internationally.
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Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Hulu by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s The Premise is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Premise, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Life Story), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:02 p.m. PST using global tv demand data from Parrot Analytics for The Premise in Germany. We provide our partners with comprehensive TV industry analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.