The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is critical when making content decisions. Parrot Analytics provides valuable insights based on audience demand data for TV executives to make informed decisions.
Using "The Premise" as an example, the show has a good level of audience demand in Brazil over the last 30 days. The show has 2.3 times the audience demand of an average show in Brazil over the same period. Therefore, executives could conclude that "The Premise" has been resonating with the Brazilian audience, making it a valuable asset to the platform.
Additionally, by analyzing the show's demand over a rolling year, executives can track its popularity and assess its appeal. The analysis indicates that the show's popularity increased by 5.6% in the last 30 days compared to the average demand in a year. Its demand has increased from 0.3 times the average title to 2.3 times the title average in the last 30 days.
Moreover, Parrot Analytics provides a global performance overview of "The Premise" across dimensions such as travelability, longevity, momentum, franchisability, and reach. While it has poor travelability, longevity, franchisability and reach, it maintains okay momentum. With high demand from Brazil, executives could see the potential for the show to gain more demand in other markets.
Furthermore, the Parrot Pulse data that measures the show's performance across six dimensions shows that the demand for "The Premise" in Brazil is higher than its demand in the United States, its country of origin. This indicates that the show is performing particularly well in Brazil. Executives could consider capitalizing on this trend by acquiring similar content with comparable demand in Brazil.
Lastly, Parrot Analytics can provide affinity analysis by suggesting other shows that fans of "The Premise" may have interest in. Understanding these insights based on audience demand data can help TV executives make more informed decisions about content acquisition, programming, and distribution which in turn can help with content valuation.
The Premise's travelability to Brazil in the last 30 days is 104%, which means that the audience demand for The Premise is 104% of the demand in its country of origin, United States. Click through to another market to discover how well The Premise travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s The Premise is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Premise, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Life Story), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:02 p.m. PST using global tv demand content analytics from Parrot Analytics for The Premise in Brazil. We provide our partners with far-reaching television series expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.