The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Incorporating demand data into your decision-making process can help you in making more informed content, acquisition, distribution, and programming decisions. Parrot Analytics' content valuation system enables you to quantify the platform-specific marginal revenue contribution of a title and how it drives engagement across your entire catalog. You can use demand data to answer many questions that inform your strategic decisions. Let's look at how demand data can be used to make strategic decisions using the example of "Awkward." in Spain during March 2024.
Content Valuation based on Demand Data:
Using demand data, you can determine the value of a title, like "Awkward.," by analyzing its demand, rank, and audience affinity across various geographies. In Spain, "Awkward." had a demand that was 5.6 times higher than the average show, and only 8.6% of all TV shows matched this level of demand. Further, its demand for this period increased from 4.9 to 5.6 times the average over the preceding 90 days. Based on this, you can determine that "Awkward." is a valuable asset for your platform in Spain.
Programming Decisions based on Demand Data:
Demand data can inform programming decisions by identifying the most popular genres in your region. In Spain, for March 2024, "Awkward." ranked at the 99.0th percentile in the romance genre, indicating its audience demand was higher than 99.0% of all romance titles in Spain. By understanding your platform's audience preferences, you can make informed programming decisions and increase user engagement.
Subscriber Retention and Acquisition based on Demand Data:
Demand data can inform decisions pertaining to subscriber retention or acquisition by identifying the titles that are attracting or retaining your current or prospective audience. Parrot Analytics' content valuation system can show you a show's ability to drive subscriptions and mitigate churn. For instance, since audience demand for "Awkward." increased by 0.9% in Spain during March, you might consider promoting the title to retain your current audience.
Global Expansion based on Travelability:
Travelability can identify specific titles to produce or acquire that best support global SVOD expansion. Since Spain's demand for "Awkward." was 205% higher than the demand in the US, "Awkward." might be a strong candidate for expansion in Spanish-speaking markets.
Top Markets for Market Expansion:
Another way to use demand data for strategic planning is to examine the top markets where a show like "Awkward." is most in-demand over the last 30 days. In this case, we see that Spain ranks is "Awkward."'s top market globally, and for March 2024, demand for "Awkward." was good in Germany, France, US, Poland, and okay in the Netherlands, Mexico, China, and Canada. This information can inform your market strategy by identifying where to prioritize content and advertising spend to drive user acquisition and user engagement.
In conclusion, using demand data gives you many insights to help you navigate a competitive entertainment landscape successfully. From understanding how much a show is worth to another streaming platform to identifying the best opportunities to grow your audience, demand data is a valuable tool to add to an entertainment executive's strategic decision-making toolkit.
Awkward.'s travelability to Spain in the last 30 days is 239%, which means that the audience demand for Awkward. is 239% of the demand in its country of origin, United States. Click through to another market to discover how well Awkward. travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Spain as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. MTV, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Spain. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Awkward..
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as Spain to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Awkward. from partners like MTV.
Studios in Spain are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Awkward.? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Spain, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as MTV to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Spain. Contact us now to leverage a return-focused selection criteria for title acquisition from MTV by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Awkward.. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as MTV to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Awkward.), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as MTV by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Awkward., including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular MTV‘s Awkward. is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Awkward., for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2 p.m. PST using tv demand data from Parrot Analytics for Awkward. in Spain. We provide our partners with meaningful subscription-video-on-demand competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.