The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working at an OTT platform or television production company, understanding audience demand for a show like "La Fortuna" can provide important insights for smart content decisions. For instance, "La Fortuna" has been performing well in Spain with 2.2 times the audience demand of the average show in the last 30 days. This high demand indicates that the show may be highly valued by audiences, making it a viable investment option.
To gain more insights about your competitors and develop informed acquisition and distribution decisions, evaluating the show's rank in the genre is also essential. In March, La Fortuna ranked at the 94.6th percentile in the drama genre in Spain, meaning that it has higher demand than 94.6% of all drama shows in Spain. Therefore, using demand data can provide insights on how successful "La Fortuna" has been and allow you to make more informed content decisions with regards to genre trends.
The Parrot Pulse for "La Fortuna" offers insights into the show's global performance across six dimensions. Here, although the show has good audience demand across all platforms, it has poor travelability, longevity, momentum, franchisability, and reach. This may indicate that the series may have limited potential for global expansion and spin-offs after the show's end. As an executive working at an OTT platform, this information can influence decisions regarding global distribution strategies and franchising potential.
It may also be important to analyze how a show's audience demand changes over time. In La Fortuna's case, its demand spiked mid-March in Spain. This information signals a period of increased popularity, and as an executive, one can capitalize on this trend by heavily promoting the show during that period.
Finally, a comparison of the show's demand data on a 1-year rolling basis relative to the last 30 days can further inform your programming decisions. Data shows that "La Fortuna" peaked at 3.5 times the average in the last 30 days, indicating a 9.0% increase in popularity. This information can help executives allocate resources appropriately, focusing more closely on promotion practices, improving viewership, and capitalizing on the increased popularity. All of these decisions hinge on knowledge of the show's performance and demand data, and executives must have access to that information to make informed choices.
This is La Fortuna's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well La Fortuna travels internationally.
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Acquire the best shows from partners such as Movistar+ to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. La Fortuna), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Movistar+‘s La Fortuna is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Movistar+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for La Fortuna, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:04 p.m. PST using television demand analytics from Parrot Analytics for La Fortuna in Spain. We provide our partners with valuable OTT analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.