The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can provide essential insight for your decision-making process. Demand data can be used to help make informed content, acquisition, distribution, and programming decisions. Let us examine the specific example of "Professor T." in Spain for the month of March 2024.
One of the fundamental questions that entertainment executives ask is, "How much is my show worth?" Parrot Analytics content valuation system is powered by global content demand and used to reveal the dollar value contribution of any title to any platform in any region. The analysis shows that demand for "Professor T." is 3.0 times the average show in Spain over the last 30 days, indicating that the show has good demand. By leveraging demand data, entertainment executives can determine how much to spend on content, estimate cannibalization of audiences if a title is available on multiple services, and assess the value of exclusivity.
Another question executives may have is about global appeal. Demand enables executives to value IP globally, showing which content is most popular in different regions. "Professor T." ranks #564 in Spain and has a rank percentage of 97.0% in the comedy genre, indicating that it has higher demand than 97.0% of all comedy titles in Spain. Additionally, demand for the show in Spain decreased by 32.9% in March.
Demand data can also inform supply and demand decisions, helping executives to determine what type(s) of content exhibit opportunity to acquire or produce. For instance, "Professor T." fans also like other TV shows, such as "Warehouse 13", "Beyond Paradise", or "Code 37". This insight can be leveraged to determine the potential audience for new content or provide ideas for developing new programs across different genres.
Another question that can be answered using demand data is how well the show will perform on a platform. By examining the Parrot Pulse metric, executives can determine how well a show is expected to perform globally across six dimensions such as audience demand, travelability, momentum, and franchisability. In Spain, "Professor T." achieved good audience demand, but its travelability (international demand relative to its home market) is poor.
Additionally, demand data can provide valuable insights into audience demographics, helping content creators to determine which shows or talent can help them expand their audience. It can also quantify and optimize marketing campaigns, including pre-release marketing campaigns. Finally, demand data can provide comprehensive competitive benchmarking analysis to determine how a show is performing against its competitors.
In conclusion, demand data is an essential and powerful tool for entertainment executives when making content, acquisition, distribution, or programming decisions. By analyzing content demand, the value of a show can be determined, while also providing insight into audience demographics, supply and demand, global appeal, and competitive benchmarking analysis. The capabilities of Parrot Analytics content valuation system based on demand data not only provide deeper insights into a specific show like "Professor T." but can also assist the executives in making data-driven decisions, decision to grow audiences, and establish themselves as market leaders in a competitive industry.
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Our TV audience measurement dataset is truly global. Discover how popular één‘s Professor T. is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for één and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Professor T., for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:02 p.m. PST using tv demand data from Parrot Analytics for Professor T. in Spain. We provide our partners with meaningful entertainment industry analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.