The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking for opportunities to maximize the value of your content investments? Parrot Analytics' demand data can help inform your decision-making process. By exploring the audience demand trends of past successes like the espionage thriller "The Honourable Woman," executives can make more informed content and programming decisions.
Let us examine the performance of "The Honourable Woman" in Spain during February 2024. Demand data reveals that the show had 2.5 times the audience demand of the average series in Spain over the last 30 days. The show ranks at the 95.4th percentile in the drama genre, which indicates it has higher demand than 95.4% of all drama titles in Spain. Parrot Analytics' content valuation system can be utilized to understand the monetary value of a title, and in this case, provide insights into understanding the financial value of "The Honourable Woman" in Spain, as well as other countries.
The demand data for "The Honourable Woman" indicates that demand has been increasing recently, demonstrating its ability to maintain audience interest. However, examining the decline in audience demand for the show in Spain by 28.8% during February, it may indicate that continued investment in marketing and promotion is required to maintain the show's audience engagement.
A deeper look at the audience demand trends of similar shows, as well as their shared traits and unique characteristics, may provide insight into audience trends and inform both content and acquisition decisions. Using the affinity analysis provided by Parrot Analytics, executives who are considering acquiring or launching similar titles to "The Honourable Woman" can get to know the audience to whom they will be catering by examining viewer’s taste clusters.
Additionally, by examining the 1-year rolling basis of the show's audience demand and comparing it to the last 30 days, executives can get an idea of a show's momentum and whether it's trending up or down in popularity. Also, looking at the top 10 global markets in which "The Honourable Woman" is most in-demand during the last 30 days provides insights into how the show resonates with audiences, opportunities for international distribution, and informs content distribution decisions.
By leveraging Parrot Analytics' demand data, entertainment executives can assess the value of a title, identify trends, determine the potential audience of a show, optimize release strategies, evaluate platform and network fit and assess the global performance of a show. These insights can ultimately lead to the acquisition of content that drives subscriptions and mitigates churn.
The Honourable Woman's travelability to Spain in the last 30 days is 151%, which means that the audience demand for The Honourable Woman is 151% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well The Honourable Woman travels internationally.
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Capture more value from content opportunities in Spain as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. BBC Two, leading to increased commercial efficiency and ROI.
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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Spain to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Honourable Woman from partners like BBC Two.
Studios in Spain are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Honourable Woman? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Spain, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as BBC Two to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Spain. Contact us now to leverage a return-focused selection criteria for title acquisition from BBC Two by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Honourable Woman. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as BBC Two to fortify your competitive position in Spain. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Honourable Woman), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as BBC Two by incorporating country-specific trend and market demand factors for all markets including Spain. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Honourable Woman, including those that have not even been released. Appeal to your target markets, including Spain, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s The Honourable Woman is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Honourable Woman, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Political Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:01 p.m. PST using global tv demand data from Parrot Analytics for The Honourable Woman in Spain. We provide our partners with essential television industry workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.