The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives working at different stages of the content lifecycle can use demand data like that for "Bottom-tier Character Tomozaki" to make informed strategic decisions. Audience demand data gives them insights to help monetize their content effectively and drive viewership.
Content Distribution:
• Travelability measures the ability of a show to travel overseas and helps content distributors understand its global appeal.
• By examining the top 10 global markets where "Bottom-tier Character Tomozaki" is most in-demand over the last 30 days, distributors can assess the popularity of the show in potential new markets.
• They can then target countries with high demand for the show and negotiate better deals with local platforms.
TV production company and Studio:
• By comparing the performance of the show on a 1-year rolling basis with the last 30 days, producers can analyze audience demand trends, and better understand how the show's popularity is changing over time.
• Season profile information can help producers plan the release schedules of their content better, help them create more seasons if demand is right.
• Producers can identify content gaps in underserved genres, like romance, where "Bottom-tier Character Tomozaki" ranks in the 96.7th percentile, and create content that has the potential to gain traction.
Entertainment Talent Agency:
• By analyzing Tomozaki's performance, talent agencies can evaluate their clients' potential and strike better deals for their talent.
• They can identify actors or voice actors that resonate with audiences and thereby use that demand data to promote them to bigger roles.
• Demand data also helps them identify shows that are looking to cast particular types of talent that fit the show's demographic.
OTT platforms:
• Demand data helps OTT platforms understand how much a title is worth and make more informed content acquisition decisions by answering questions such as "How much is my series worth?" and "What is the baseline value of a title?".
• Content valuation using demand data helps OTT platforms determine how much return on investment (ROI) a specific title can bring for any given platform and assesses the worthiness of a TV series to drive subscriptions and mitigate churn.
• By monitoring Tomozaki's longevity and momentum, the OTT platform can better gauge how well the show is performing.
• By analyzing the spike in demand in late March 2024, marketing teams can readjust the show's promotional strategy to capitalize on the surge in interest.
Linear network or Pay TV network:
• By identifying audience clusters and mapping local whitespaces, broadcasters can acquire content that would help increase viewership of their platform.
• Based on the affinity analysis, media buyers or reps can secure ad placements on the show that most likely appeal to their targeted audience.
• By leveraging audience demand data to understand which titles resonate the most with viewers, linear networks can schedule programming that better serves their audience, resulting in reduced churn.
In conclusion, audience demand data gives entertainment executives valuable insights to monetize content effectively and drive viewership. By using Parrot Analytics content valuation system, executives can better understand how much a show is worth, track audience demand trends, assess the popularity of a show in new markets, plan release schedules, negotiate better distribution deals, strike better talent deals, make informed content acquisition decisions, reduce churn, and schedule programming that better serves their audience. The demand data analysis of "Bottom-tier Character Tomozaki" in March 2024 in France shows the power of tapping into audience behavior, providing a roadmap for success.
Bottom-tier Character Tomozaki's travelability to France in the last 30 days is 26%, which means that the audience demand for Bottom-tier Character Tomozaki is 26% of the demand in its country of origin, Japan. Click through to another market to discover how well Bottom-tier Character Tomozaki travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Tokyo MX‘s Bottom-tier Character Tomozaki is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Tokyo MX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bottom-tier Character Tomozaki, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:02 p.m. PST using global tv demand content analytics from Parrot Analytics for Bottom-tier Character Tomozaki in France. We provide our partners with meaningful OTT capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.