The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is essential to make informed decisions about content, acquisitions, distribution, and programming. One way to gather insights to make more informed decisions is by using demand data. Let's take the example of "Criminal: UK," a television series that aired from 2019 to 2020 with 7 episodes over 2 seasons, to understand how demand data can help OTT platforms, content distributors, and network executives make better decisions.
Content Valuation:
Content valuation is an essential aspect of decision-making for executives. Parrot Analytics' content valuation system uses global content demand to determine the dollar value contribution of any title to any platform in any region. For "Criminal: UK," we can analyze demand data to determine its economic worth and assess its ability to drive subscription and mitigate churn.
Programming Decisions:
In France, "Criminal: UK" has demand that is 3.3 times higher than the average show. By analyzing audience demand, executives can determine how much to spend on content and assess its potential ROI. We can also analyze viewership trends to determine if there is a spike in demand, which could indicate that any increase in promotion or release timing contributed to increased demand. Since demand for the show has been decreasing recently, executives may want to explore reasons behind such a dip and possibly adjust marketing or release strategy to win back audience interest.
Distribution Decisions:
Using Parrot Analytics' demand data, executives can identify where their content is most popular and distribute it accordingly. This data helps them select platforms and regions with the highest demand for a title. The Travelability feature can aid in assessing a title's value for global expansion. For example, in France, "Criminal: UK" has seen a rise in demand, which could signal the need to expand the show's distribution in the region.
Acquisition Decisions:
Content distributors and talent agency executives can leverage Parrot Analytics' demand data to make better-informed acquisition decisions. The demand for "Criminal: UK" in the United Kingdom is 4.0 times higher than the average TV show; in the United States, it is good, indicating the show's worth to these markets. The show is also in-demand in India, Russia, Brazil, Germany, Ireland, and Estonia. By understanding audience demand for certain types of programs and genres, executives can identify the most popular shows to acquire.
Marketing Strategy:
Parrot Analytics' momentum feature helps executives track the pace of growth for "Criminal: UK." The demand for "Criminal: UK" has increased by 31.0% in France during the last 30 days, signifying that you can engage more viewers if you market the series heavily. Franchisability and reach features are other valuable demand data measures, which can help identify the potential for spin-off shows and the number of people expressing interest in a show.
In conclusion, OTT platforms, content distributors, and network executives can leverage Parrot Analytics' demand data to make more informed content, acquisition, distribution, and programming decisions. They can use demand data to assess their content's valuation, to determine where their content is most in-demand, to make acquisition decisions, to refine their marketing strategy, and much more.
Criminal: UK's travelability to France in the last 30 days is 58%, which means that the audience demand for Criminal: UK is 58% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Criminal: UK travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Criminal: UK.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Criminal: UK from partners like Netflix.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Criminal: UK? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Netflix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from Netflix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Criminal: UK. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Netflix to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Criminal: UK), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Criminal: UK, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Criminal: UK is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Criminal: UK, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:03 p.m. PST using tv demand data from Parrot Analytics for Criminal: UK in France. We provide our partners with deep media industry analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.