The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage Parrot Analytics' demand data of TV shows such as "Death In Paradise" to make informed content decisions. By analyzing the show's demand data, entertainment executives can determine whether to acquire, distribute or produce content.
One way this can be done is by using demand data to evaluate the attractiveness of a show to audiences in a particular region. Using the example of "Death In Paradise," we see that demand for the show in France is outstanding, with 9.8 times the audience demand of the average show in France over the last 30 days. Similarly, the show ranks at the 99.0th percentile in the comedy genre in France, indicating that it has higher demand than 99.0% of all comedy titles in France.
Furthermore, the data provides insight into audience engagement and extension of the show. For instance, analyzing the rankings of "Death In Paradise" in France shows that it moved up in its rank during March in France by seven spots. In addition, the show's momentum is outstanding, indicating a pace of growth that will continue to drive audience demand.
Another application of demand data is in content valuation. Entertainment executives can use demand data to determine the value of their content and calculate the ROI of a specific title for any given platform. The Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title to any platform in any region. For instance, examining the demand for "Death In Paradise" in various countries highlights that the show outperforms the demand of the average TV show in each of these markets.
Demand data can also be used to gauge the show's suitability for spin-offs or franchises. In this case, the data indicates that the show's franchisability is good, potentially indicating that a spin-off or related content could be successful.
In addition, the data shows that the travelability of "Death In Paradise" – a measure of the show's international demand relative to its home market – is good. This could be useful information for executives considering the show for distribution in other regions.
Overall, demand data is a powerful tool that can help entertainment executives make more informed content decisions. In the case of "Death In Paradise," examining the show's demand data can help determine whether to acquire, distribute or produce content, evaluate the show's value and suitability for spin-offs and franchises, and consider the show's international appeal.
Death In Paradise's travelability to France in the last 30 days is 43%, which means that the audience demand for Death In Paradise is 43% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Death In Paradise travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Death In Paradise is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Death In Paradise also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Death In Paradise, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:01 p.m. PST using tv demand content analytics from Parrot Analytics for Death In Paradise in France. We provide our partners with extensive TV competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.
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