The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive at an SVOD platform or TV production company, one would be interested in making informed content decisions, especially when it comes to investing in a show like "Don't Trust The B---- In Apartment 23". Using demand data provided by Parrot Analytics can give executives insights on popular TV content by answering the questions listed below:
- Content valuation uses demand data to answer questions like "How much is my series worth?" and "What is the baseline value of a title?" In the case of "Don't Trust The B---- In Apartment 23", we learn that it has demand 2.1 times higher than the average show in France over the last 30 days, meaning it is worth more than the average TV series.
- Demand enables valuing IP globally by revealing what content is most popular in different markets. "Don't Trust The B---- In Apartment 23" was most in-demand in the US, Germany, Netherlands, France, UK, Australia, Romania, South Korea, and Canada over the last 30 days, indicating global popularity.
- Content valuation can help determine how much to spend on a particular title or series. Parrot Analytics content valuation system uses demand data to reveal the dollar value contribution of any title to any platform in any region. Content valuation can help assess the value of a TV series, such as "Don't Trust The B---- In Apartment 23".
- Demand data powers the Parrot Analytics content valuation system by calculating the platform-specific marginal revenue contribution of a title, how it drives engagement across the rest of the catalog, and the ROI a specific title will bring to a given platform.
- Demand data helps assess a TV series' ability to drive subscriptions and mitigate churn by identifying which titles are most popular among the audience and which titles are best used to attract or retain them. "Don't Trust The B---- In Apartment 23" has seen a 114.4% increase in demand in France, indicating an ability to retain or attract a French audience.
- Content valuation is based on region-specific audience demand data, which means that it can provide insights into popularity and value based on specific markets. In the case of "Don't Trust The B---- In Apartment 23", demand in France has been consistently good, as demand has increased recently and the show's rank in March in France improved by 1973 spots. These trends could inform content acquisition and investment decisions.
In general, TV executives can use demand data to inform their decisions about content acquisition and investment by answering specific questions such as what type of content exhibits opportunity for acquisition, how effective their marketing campaign around a show is, which platforms should they target for distribution of their content, and what genres are resonating most with their current audience. Parrot Analytics' demand data provides executives with the information they need to make informed decisions about their investment strategies and to optimize their content offerings for different markets. It can help them understand what content to produce or acquire, and the best way to reach their target audience.
Don't Trust The B---- In Apartment 23's travelability to France in the last 30 days is 100%, which means that the audience demand for Don't Trust The B---- In Apartment 23 is 100% of the demand in its country of origin, United States. Click through to another market to discover how well Don't Trust The B---- In Apartment 23 travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. abc, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Don't Trust The B---- In Apartment 23.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Don't Trust The B---- In Apartment 23 from partners like abc.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Don't Trust The B---- In Apartment 23? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as abc to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from abc by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Don't Trust The B---- In Apartment 23. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as abc to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Don't Trust The B---- In Apartment 23), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as abc by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Don't Trust The B---- In Apartment 23, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular abc‘s Don't Trust The B---- In Apartment 23 is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Don't Trust The B---- In Apartment 23, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:04 p.m. PST using global demand content analytics from Parrot Analytics for Don't Trust The B---- In Apartment 23 in France. We provide our partners with comprehensive TV insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.