The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives who are looking to make informed decisions regarding content acquisition, distribution, and programming, demand data is an incredibly valuable tool. The example of "Family Guy" in France during March 2024 showcases how demand data can provide valuable insights into a TV series' performance across multiple dimensions.
One way demand data can be used in content valuation is to determine the worth of a specific title within a particular region. For instance, "Family Guy" had outstanding demand in France across 30 days, with 14.8 times more demand than the average TV show in the country. This demand data can help an executive make better content acquisition decisions since they can estimate the potential worth of the title to their platform. Additionally, tracking this data over time can give them a picture of the title's long-term value and help them assess the potential popularity of future seasons or episodes.
Demand data can also assist in identifying content that resonates well within a specific genre, such as "Family Guy" being in the top percentile for family titles. With this insight, executives could be more strategic in acquiring and promoting similar content genres that resonate well with their audience. Additionally, this information can be used to develop effective marketing campaigns that target specific genres and create loyal subsets of fans.
Demand data can also show how a specific title compares alongside others on different platforms, such as a linear network or pay TV network. In the case of "Family Guy," the data revealed that the show was popular across different global markets. This information can help executives make better distribution and licensing decisions since they can estimate interest in a particular title beyond a specific region.
Demand data can aid executives in making programming decisions since it provides insight into a title's popularity across different markets. For instance, with "Family Guy's" exceptional worldwide audience demand scores, executives may decide to air the show at different times across different days of the week to drive up engagement. It can also inform binge-worthy programming schedules or creative programming strategies designed to increase momentum, engagement, and longevity.
Finally, executives can use demand data to create accurate benchmarks for their content’s performance. By comparing the performance of a specific title across different markets, executives can determine which titles are the most popular globally and which ones demonstrate the most potential for growth. They can also measure the loyalty of their subscribers and explore ways to acquire and retain them.
Parrot Analytics' demand measurement system provides metrics that are essential for the evaluation of content across multiple dimensions. Through demand intelligence platforms, entertainment executives can quickly identify the value of a specific title, track the popularity of a show over time, identify under-monetized titles, find opportunity markets, and make informed decisions about content acquisition, distribution, and programming. Ultimately, a better understanding of audience demand can lead to better investment decisions, a greater return on investment, and can help entertainment companies stay ahead of the competition.
Family Guy's travelability to France in the last 30 days is 38%, which means that the audience demand for Family Guy is 38% of the demand in its country of origin, United States. Click through to another market to discover how well Family Guy travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Family Guy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Family Guy, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:03 p.m. PST using global television demand datasets from Parrot Analytics for Family Guy in France. We provide our partners with smart subscription-video-on-demand know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.