The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you always need to make informed content decisions, and using demand data for different aspects of entertainment can help you with these decisions. The case study of "Gentleman Jack" in France in March 2024 shows us how entertainment executives can use demand data to make important decisions. Here are some of the ways you can leverage this data:
1) Content Valuation: You can use demand data to answer questions about the valuation of your content, such as the baseline value of a title, how much is my show worth and how much of the value is driven by demand for one of its stars, how can you assess the value of exclusivity, and how is my series performing as an acquisition-driving or churn-reducing title? This information can help you make informed decisions about budget allocation, production costs, and negotiations with platform and distribution partners.
2) Acquisition Decisions: Demand data can also be used to make acquisition decisions for TV series financing companies, studios, and content distributors. Valuation of content relative to its strategy can be done by finding the most popular genres in the local market and understanding which shows are most likely to attract new subscribers to a platform. You can identify the titles that are most popular in the markets you want to reach and acquire content accordingly.
3) Programming Decisions: Demand data can also help you make programming decisions for linear networks or pay TV networks. By analyzing the audience demand for your shows, you can determine which titles to buy to retain your existing subscribers or attract new subscribers with content that aligns with their tastes. You can also identify the best release strategies and pricing for your content and optimize your marketing campaigns.
4) Distribution Decisions: Entertainment talent agencies, SVOD platforms, and OTT platforms can use demand data as an indicator of which titles they should focus on. By understanding which shows have higher demand than the others and analyzing their performance over time, you can make more informed decisions about which platforms you should target for distribution of your content.
In the case of "Gentleman Jack," the data shows that the show has a good audience demand in France. It has achieved 2.3 times the audience demand of the average show in France over the last 30 days, and its demand has been increasing recently. This information can be used to determine the content valuation for the show and inform acquisition decisions. The audience demand for the show has increased by 42.8% during March 2024, which reflects its momentum, and its longevity is good. We can also see that the show has a spin-off potential, and its reach is good. Such insights can be valuable for entertainment executives at different stages in the entertainment industry value chain to make informed decisions.
Gentleman Jack's travelability to France in the last 30 days is 78%, which means that the audience demand for Gentleman Jack is 78% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Gentleman Jack travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Gentleman Jack is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gentleman Jack, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:04 p.m. PST using television demand data from Parrot Analytics for Gentleman Jack in France. We provide our partners with deep television series competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.