The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
How can demand data be used to support decision making in content distribution, acquisition, and programming? Let's take the case of "Last Call With Carson Daly" to illustrate how data can provide valuable insights:
Content Valuation: Using demand data, a TV executive can calculate the show's value to the platform and the ROI it can bring. For instance, they can estimate the contribution of "Last Call With Carson Daly" to the platform's revenue, or the show's impact on subscriber retention and acquisition.
Programming Decisions: TV execs can use demand data to optimize the release strategy and pricing of the show. For example, they can examine the show's performance on a 1-year rolling basis versus the last 30 days and use that data to adjust the release schedule or to make pricing decisions. By examining the top 10 global markets where "Last Call With Carson Daly" is most in-demand, a TV executive can learn about the show's international appeal and identify opportunities for expansion.
Distribution Decisions: Similarly, a TV executive can leverage demand data to determine the best platform for distributing the show. For instance, by looking at the show's popularity in different regions, they can identify the most promising markets for distribution.
Acquisition Decisions: Using demand data, a TV executive can assess the value of content libraries and individual titles. In the case of "Last Call With Carson Daly," executives can examine the show's demand trends and compare them to similar shows to understand its relative value to the platform.
Insight into Audience: Using demand data, a TV executive can understand the audience's tastes and preferences. The executives can look at the shows that the "Last Call With Carson Daly" audience also watches and use that information to understand the audience's interests and tailor content to their preferences.
In conclusion, demand data plays a critical role in helping TV executives make better-informed decisions about content, acquisition, programming, and distribution. By looking at demand trends, they can assess the value of individual titles and content libraries, optimize pricing and release strategies, and identify opportunities for expansion into new markets. Demand data also provides insight into the audience's preferences, which can help executives tailor content to their tastes.
Last Call With Carson Daly's travelability to France in the last 30 days is 193%, which means that the audience demand for Last Call With Carson Daly is 193% of the demand in its country of origin, United States. Click through to another market to discover how well Last Call With Carson Daly travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Last Call With Carson Daly is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Last Call With Carson Daly, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Late Night Talk Show), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2 p.m. PST using global tv demand content analytics from Parrot Analytics for Last Call With Carson Daly in France. We provide our partners with comprehensive SVOD insight to help them drive better and more informed content investment strategies. Contact us today to find out more.