The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you have to make important decisions that can impact your platform or company's bottom line. You want to ensure that the content you are investing or acquiring is worth it, resonates with your audience, and boosts engagement. With the help of demand data, you can mitigate these risks and make more informed decisions. Let's take the example of "The Good Lord Bird" to understand how demand data can help you.
Content Valuation: "The Good Lord Bird" is doing well in France with an audience demand of 2.1 times the average show in the last 30 days. This data allows you to calculate the dollar value contribution of this title to any platform in a specific region. It can help you estimate the ROI that this title will bring to your platform. You can also assess the ability of a TV show to drive subscriptions and mitigate churn.
Acquisition and Programming Decisions: You can use the demand data to determine the relevance of "The Good Lord Bird" with your local audience. You can assess the value of exclusivity and observe how much global appeal this title has in comparison with other titles in the same genre. Additionally, you can use the data to map local whitespaces that can inform you of the genres that need to be produced or acquired.
Distribution Decisions: The demand data can help pinpoint which platforms or networks should be targeted for distribution. You can evaluate the repayment period and identify the best ways to maximize the return on investment.
Marketing and Promotion: Demand data can help you optimize your marketing campaigns ahead of the premiere so that you can generate the most impact effectively. You can use affinity analysis and taste clusters to understand your audience and craft your message to resonate with them appropriately.
Retention and Growth: The data can help you identify which titles you should acquire or produce to increase engagement and retain customers. You can use the data to find high-performing titles with sustained demand that require less marketing spend, thus helping you to reduce churn.
In conclusion, demand data provides insights that can assist you in making informed decisions about your content library. You can evaluate a particular title's performance and how it will contribute directly or indirectly to your platform's success. Additionally, you can use the data to determine which local markets to target and the best methods to optimize content performance and maximize profits.
The Good Lord Bird's travelability to France in the last 30 days is 52%, which means that the audience demand for The Good Lord Bird is 52% of the demand in its country of origin, United States. Click through to another market to discover how well The Good Lord Bird travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s The Good Lord Bird is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Good Lord Bird, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:03 p.m. PST using demand metrics from Parrot Analytics for The Good Lord Bird in France. We provide our partners with deep TV series insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.