The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you have a lot to consider when it comes to making informed decisions about content acquisition, distribution, or programming. Fortunately, demand data can provide much-needed insights into audience preferences and viewing habits. Let's take the example of "My Little Pony: Friendship Is Magic" in India during March 2024 to illustrate how demand data can be leveraged to make more informed decisions.
Firstly, content valuation is one of the main benefits of demand data. By analyzing how in-demand a particular show is in a given region, you can determine its value and how much it is worth to a platform. For instance, "My Little Pony: Friendship Is Magic" has a demand that is 4.7 times the average show in India, making it more valuable than most other titles in the market. This information can be used to allocate resources effectively regarding content acquisition or production investments.
Additionally, demand data provides a more granular approach to local content assessment and global content measurement. By analyzing demand trends, programming decisions become more calculated and personalized to reflect the unique demands of the intended audience in a certain location, such as India. By analyzing the key genre preferences and reviewing similar shows that are popular among the same target audience, executives can understand which content resonates with their target demographics and adjust their programming to reflect such trends.
Furthermore, demand data also helps to understand whether the audience prefers a certain release strategy or pricing, allowing executives to choose a distribution strategy that maximizes viewership. For example, you may use data to establish what viewers are willing to pay for premium content or how binge-watching habits sway content engagement.
Demand data isn't just useful for better decisions regarding original content production, but acquisition decisions as well. It helps executives identify whether the content will resonate with their audience and how well it will perform, given their current offering.
Demand data can help you gauge audience preferences, tastes and perceptions of titles accurately, enabling you to tailor marketing campaigns at the audience according to their preferences and increase the likelihood of retaining or acquiring loyal subscribers. For example, executives can focus on more localized promotions like partnering with a popular local brand or using local talent in promoting the show, which increases the chances of audience engagement.
The detailed analysis on the global performance of "My Little Pony: Friendship Is Magic" across six dimensions helps entertainment executives understand the potential of a show and what opportunities it provides for expansion or monetization. For instance, while its franchise potential is outstanding, executives can evaluate potential spin-offs, content, or merchandising opportunities that the show provides and make strategic business decisions.
Overall, demand data provides a valuable and objective way to make data-based decisions for acquisition, distribution, and programming. Analyzing trends in demand reflects what viewers want, enabling executives to remain responsive and adaptable in a fiercely competitive industry.
My Little Pony: Friendship Is Magic's travelability to India in the last 30 days is 8%, which means that the audience demand for My Little Pony: Friendship Is Magic is 8% of the demand in its country of origin, United States. Click through to another market to discover how well My Little Pony: Friendship Is Magic travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hub Network‘s My Little Pony: Friendship Is Magic is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hub Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for My Little Pony: Friendship Is Magic, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:03 p.m. PST using demand datasets from Parrot Analytics for My Little Pony: Friendship Is Magic in India. We provide our partners with extensive TV series capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.