The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive or content decision-maker, you are always looking for data-driven insights to help you make informed decisions. One powerful tool that you need to have in your toolkit is audience demand data. Here's how our audience demand data on "Young Justice" in India for the month of January 2024 can help you make more informed content, acquisition, distribution, or programming decisions:
Content Valuation:
Demand data-based content valuation can help you understand precisely how much content is worth to a particular platform and in specific regions. Using our content valuation system, you can determine exactly how much a particular title is worth, how much a title drives engagement across the rest of the catalog, how much of a title's value is being driven by demand for its stars, and so much more. You invest in a content title, broadcasting decision or a TV show production, and our insights help drive the decision that maximizes the return on that investment.
Distribution:
Our demand data shows that "Young Justice" has a good demand base that spikes in January, india. The data reveals also that the show is doing extremely well in the US, Canada, the United Kingdom, Poland, Brazil, and Sweden while performing well in China, France, and Australia. This helps you understand which territories to target when distributing content and where you should place your marketing spend.
Acquisition:
If you're a content distribution or production company, you'll want to understand the value of each title you're considering distributing or acquiring, or which content to produce. Here, our content valuation system can help you identify content with high demand, seek out new opportunity markets by uncovering under-monetized titles, and map local white spaces. By examining the top 10 global markets where "Young Justice" is most in-demand, we can see that there is untapped potential in other markets to take the show or find similar titles for your catalogue. You can also compare the show's performance on a rolling 1-year basis versus the last 30 days, which can help you make informed acquisition decisions based on insights into the show's sustained demand.
Programming:
Our data can help you make decisions about programming or scheduling decisions in real-time. For instance, right after the spike of "Young Justice" demand in late January, you might consider putting that show in a coveted time slot or ramping up promotions to keep the show top of mind. This could also help you deepen relationships with existing subscribers and attract new ones. Ongoing performance-based decisions rely on continuously updated data.
Franchising:
Our audience demand data offers insight into how and when you can create a franchise or spinoff. "Young Justice" does exceptionally well in all six key dimensions, and that makes the show a strong candidate for expansion. Of course, you should evaluate other factors like revenue potential, brand fit, and production feasibility to land on the concept that maximizes demand and value.
In conclusion, we have seen how demand data can be used to help you make more informed content, acquisition, distribution, or programming decisions. For "Young Justice," our demand data shows the show's good audience demand base in India with a positive increase, along with its outstanding performance globally. Using our audience demand data, you can explore how effective your marketing campaigns are, how to retain your subscribers, what genres to focus on, which shows drive subscriptions, and much more. You will have access to details on each show's travelability, longevity, momentum, franchisability, and reach for great insights into viewer behavior and content performance. The better decisions you make, the stronger your position in the industry.
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Acquire the best shows from partners such as HBO Max to fortify your competitive position in India. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Young Justice), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as HBO Max by incorporating country-specific trend and market demand factors for all markets including India. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Young Justice, including those that have not even been released. Appeal to your target markets, including India, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s Young Justice is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in India, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Young Justice, for example, can be assessed for a market e.g. India, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:01 p.m. PST using analytics from Parrot Analytics for Young Justice in India. We provide our partners with extensive TV industry analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.