The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is critical when making decisions about content acquisition or distribution. The case of “Alvinnn!!! And The Chipmunks” in Italy in February 2024 can provide valuable insights into how demand data can be utilized to make more informed content decisions.
First, demand data can be used to value content. With 4.0 times the audience demand of the average show in Italy over the last 30 days, “Alvinnn!!! And The Chipmunks” has good demand. This is a valuable metric for gauging content value to a platform. Moreover, only 8.6% of all TV shows have this level of demand, highlighting the show’s strong position in the market. Compared to its demand of 4.5 times the average over the last 90 days, demand for this show has been decreasing recently. Understanding if demand is waning can help executives decide whether to invest more budget or resources in promoting and syndicating the show.
Second, demand data can guide programming decisions. For example, knowing that the show ranks in the 98.5th percentile in the family genre in Italy, and that the show’s demand decreased in Italy by 95.9% during February can help executives determine if the show’s audience is becoming more niche and likely to churn, especially in Italy. However, the insight that demand spiked in late February 2024 for Italy can be useful by giving executives knowledge of which parts of the year or which events to anticipate similar demand spikes in the future. Moreover, understanding which other titles fans of the show are interested in, such as "The Boss Baby: Back In Business" and "Spongebob Squarepants", can help inform programming decisions around similar content to satisfy the same target audience.
Third, demand data can inform acquisition decisions. The case of “Alvinnn!!! And The Chipmunks” demonstrates the importance of looking beyond just the show’s country of origin. For example, the show had a demand of 160% in Italy of the demand in its country of origin, France. If an acquisition executive is interested in acquiring the show or a platform executive is deciding whether to purchase sales and distribution rights, knowing demand in different markets is important in determining if it will be a valuable investment. Moreover, comparing the performance of "Alvinnn!!! And The Chipmunks" on a 1 year rolling basis vs the last 30 days highlights the importance of recent performance in decision making.
Understanding the Parrot Pulse can provide executives with an independent measure of a show's global performance across six dimensions, helping to identify areas of potential growth or potential weaknesses to address. For example, when looking at the global markets where "Alvinnn!!! And The Chipmunks" is most in-demand over the last 30 days, we see that it outperforms the demand of the average TV show in each of these markets, which is a promising sign.
Lastly, demand data can inform distribution decisions. Knowing which platforms or networks should target for distribution, be it a linear network or a PTV network, can help improve the show's reach while minimizing cannibalization of audiences. Additionally, travelability, longevity, momentum, franchisability and reach are important factors to consider in ensuring content is accessible and appealing to a global audience.
In conclusion, demand data has significant value for entertainment executives who want to make informed decisions about content. In the case of “Alvinnn!!! And The Chipmunks” in Italy in February 2024, executives can glean insights on how to value content, make programming decisions, guide acquisitions, and handle distribution. By utilizing analytics to gather valuable insights from demand data, entertainment executives can make calculated decisions that can help their content reach a wider audience and maximize their investment.
Alvinnn!!! And The Chipmunks's travelability to Italy in the last 30 days is 25%, which means that the audience demand for Alvinnn!!! And The Chipmunks is 25% of the demand in its country of origin, France. Click through to another market to discover how well Alvinnn!!! And The Chipmunks travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for M6 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Alvinnn!!! And The Chipmunks, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:04 p.m. PST using global demand analytics from Parrot Analytics for Alvinnn!!! And The Chipmunks in Italy. We provide our partners with meaningful television series insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.