The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment professionals looking to make informed content acquisition or distribution decisions, Parrot Analytics provides powerful data insights based on audience demand. As we analyze the demand data for "Andor" in Mexico during March 2024, we can see how these insights and metrics can be used to make informed decisions.
Firstly, audience demand for "Andor" is good, with 6.9 times the audience demand of the average show in Mexico over the last 30 days. Specifically, the data shows that "Andor" ranks at the 99.1th percentile in the drama genre, meaning it has higher demand than 99.1% of all drama titles in Mexico. Entertainment executives can use this data to understand the show's audience appeal and make informed content valuation decisions.
Furthermore, the data also reveals that demand for "Andor" has been increasing in Mexico, up by 30.0% during March. In addition, the show has seen a 41-spot increase in its rank during the month, reaching the top rank of 177, indicating that it is becoming more popular in Mexico. These insights are useful for programming decisions and planning for future marketing campaigns.
Another valuable piece of information is that "Andor" has exceptional travelability, with demand in Mexico being 36% of the demand in its country of origin, the United States. Entertainment executives can use this data to understand the show's global appeal and make informed distribution decisions.
Finally, the Parrot Pulse measure of the show's global performance across six dimensions provides additional insights, including the show's longevity, momentum, and reach. By examining the top 10 global markets where "Andor" is most in-demand, we can see that the show outperforms the demand of the average TV show in each of these markets. This suggests that the show has strong global appeal and may have potential for spin-offs or franchising in the future.
Overall, Parrot Analytics' demand data provides valuable insights into the performance of "Andor" in Mexico and can inform content valuation, acquisition, distribution, and programming decisions made by entertainment executives at any type of television company.
Andor's travelability to Mexico in the last 30 days is 52%, which means that the audience demand for Andor is 52% of the demand in its country of origin, United States. Click through to another market to discover how well Andor travels internationally.
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Acquire the best shows from partners such as Disney+ to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Andor), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney+ by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Andor is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Andor, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Spy Action), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2 p.m. PST using global tv demand datasets from Parrot Analytics for Andor in Mexico. We provide our partners with meaningful TV workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.
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