The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the demand data for "Boruto: Naruto Next Generations" in Mexico in March 2024 reveals some invaluable insights about this TV series. Firstly, the show has a high demand level of 3.5 times the average for Mexican programs over the last 30 days and has been consistently growing. This valuable insight can be used in content valuation, as it provides executives with an indication of the show's market value, which will allow them to make more informed decisions about how much to spend on content. By deriving the contribution of the show to the platform's overall popularity, the executives can decide whether the show is worth acquiring in the first place or distributing on their platforms.
Secondly, tracking the audience demand for "Boruto: Naruto Next Generations" helps executives understand how well the show is performing within a particular genre, in this case, drama. The show's ranking at the 98th percentile in this genre shows that it is highly in demand by audiences not only in Mexico but also globally, and executives can use this information to decide on their programming and acquisition strategy in the drama genre. They can search for similar shows, create or produce content specific to the drama genre audiences, or air the show at a time that will attract the highest number of viewers.
Thirdly, understanding audience data can help executives answer important questions such as which content is most popular in their markets and the globe, what type(s) of content have the best opportunity for acquisition, what can executives learn about their current audience, etc.? With data on what other shows viewers of "Boruto: Naruto Next Generations" also watch, executives can get insights into which shows their audience members are likely to find appealing. By using demand data, executives can make informed acquisition decisions that will appeal to new and existing subscribers, and help to boost retention.
Fourthly, executives can use demand data to map out regional white spaces, which can help them to spot opportunities for new content and programming. They can also use this data to optimize their pricing and release strategies, depending on demand trends, profitability analysis and audience demographics.
Finally, demand data can help executives assess the marketing campaign success of the show, its momentum, reach, travelability, momentum, franchisability and longevity, among other factors. They can use this data to refine their pre-release marketing strategies and optimize their marketing campaigns. They can also identify possible spin-off opportunities for this show and any other content they are distributing or producing, to maximize monetization potential and reach as many new audiences as possible.
In summary, by analyzing the demand data for "Boruto: Naruto Next Generations" in Mexico in March 2024, entertainment executives can derive valuable insights that can assist them in making informed decisions about content acquisition, programming, distribution, and marketing campaigns. By utilizing Parrot Analytics' content valuation system powered by global content demand and supply, they can identify the dollar value contribution of any title, to any platform, in any region and make informed content decisions that satisfy their audiences and drive revenue growth.
Boruto: Naruto Next Generations's travelability to Mexico in the last 30 days is 91%, which means that the audience demand for Boruto: Naruto Next Generations is 91% of the demand in its country of origin, Japan. Click through to another market to discover how well Boruto: Naruto Next Generations travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TV Tokyo‘s Boruto: Naruto Next Generations is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Boruto: Naruto Next Generations, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2 p.m. PST using tv demand metrics from Parrot Analytics for Boruto: Naruto Next Generations in Mexico. We provide our partners with deep TV capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.