The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For any TV executive tasked with making decisions about content acquisition, distribution, programming, and content valuation, understanding audience demand is crucial. Using "One Punch Man" in Mexico as an example, Parrot Analytics can provide insights on how to leverage audience demand to make informed decisions.
Content Valuation: Demand data can be leveraged to offer economic valuation for any TV show, providing insight into its dollar value, contribution, and strategic worth to an SVOD platform, studio, or pay-TV network. By evaluating Parrot Analytics' content valuation system, we can determine that "One Punch Man" has good audience demand with 7.0 times the average show's demand in Mexico over the last 30 days, making it worth a significant amount to a Mexico-based platform or network.
Acquisitions & Programming: The demand data for "One Punch Man" and its most similar shows can also provide valuable insights into what types of content will attract new subscribers, improve audience retention efforts, and maximize investments. "One Punch Man" attracts viewers who enjoy comedy, animation, and superhero genres, and introducing similarly-themed content to the catalogue may yield similarly positive results.
Distribution: The travelability aspect of demand data can provide valuable insights into global audience interest in a TV show. For example, "One Punch Man" has outstanding demand in every major market it's aired in, with fans in the United States demonstrating the highest demand. This makes it an attractive option for international distribution, and its appeal is not limited to its domestic market.
Marketing: Momentum data provided by Parrot Analytics can provide insights into how effective a marketing campaign around a show, pre or post-premiere, has been compared with other shows. It also allows us to track a show's performance over time. One interesting insight on "One Punch Man" in Mexico is that although overall demand has decreased, there was a significant spike in late March 2024.
Value Proposition: By analyzing the demand data, specifically the Parrot Pulse of "One Punch Man," Parrot Analytics can provide a more complete picture of the show performance across all dimensions. In the case of "One Punch Man," its global performance across the dimensions of audience demand, travelability, momentum, longevity, franchisability, and reach is outstanding. This information provides a clear value proposition for a platform, network, studio, etc., that may have an interest in acquiring or partnering with the show.
In conclusion, audience demand data is a powerful tool for any TV executive working in various parts of the industry, from acquisition to distribution to programming. "One Punch Man" is a great example of how audience demand insights can help TV executives make informed decisions based on what their audience and future audience are most interested in watching. By analyzing its demand data, we can determine its value and target markets, suggest ways to expand the catalogue, evaluate marketing strategies, and determine its long-term profitability.
One Punch Man (ワンパンマン)'s travelability to Mexico in the last 30 days is 50%, which means that the audience demand for One Punch Man (ワンパンマン) is 50% of the demand in its country of origin, Japan. Click through to another market to discover how well One Punch Man (ワンパンマン) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TV Tokyo‘s One Punch Man (ワンパンマン) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for One Punch Man (ワンパンマン), for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2 p.m. PST using global television demand datasets from Parrot Analytics for One Punch Man (ワンパンマン) in Mexico. We provide our partners with far-reaching media industry insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.