The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives make more informed content, acquisition, distribution or programming decisions, demand data plays a crucial role in determining the success and potential of a show. By looking at the example of "The Lord of the Rings: The Rings of Power" in Mexico for March 2024, we can observe how demand data can be used to help executives in the entertainment industry.
Content valuation is crucial in determining the worth of a TV show and how much should be spent on it. Parrot Analytics content valuation system uses demand data to reveal the dollar value contribution of any title in any region. By examining the demand data of this show in Mexico, executives can assess its value and its ability to drive subscriptions and mitigate churn. They can also estimate the cannibalization of audiences if the title is available on multiple services and evaluate the value of exclusivity.
By leveraging demand data, companies can determine which type(s) of content exhibit opportunities to acquire or produce. "The Lord of the Rings: The Rings of Power" has a travelability of exceptional, indicating that it has international demand that is exceptional compared to its demand in the US, its country of origin. This information can help executives determine which global markets to target and which shows to distribute in specific regions.
Demand data enables companies to understand the preferences and behavior of their target audience by quantifying taste clusters. This information also helps in making programming decisions such as determining release strategies and pricing. Executives can optimize their marketing campaigns ahead of the premieres of their shows and make informed decisions regarding which titles will keep their current audience happy and which titles can attract new subscribers to their platforms.
"The Lord of the Rings: The Rings of Power" is an excellent example of demand data's power as it has outstanding worldwide audience demand and travelability, good longevity, momentum, franchisability, and reach. The show's demand has been increasing recently, indicating its growing popularity in Mexico and its potential to attract new subscribers to streaming platforms.
Finally, to compare the performance of "The Lord of the Rings: The Rings of Power" in Mexico to global markets, we can observe its demand in the top 10 global markets. By analyzing the demand data of these markets, executives can make informed decisions on how to acquire, distribute, and program their shows in different geographical regions. The show is outperforming the demand of the average TV show in every market, with its highest demand in the United States, followed by Russia.
In summary, leveraging demand data like the example of "The Lord of the Rings: The Rings of Power" in Mexico for March 2024, entertainment executives can make informed decisions related to content valuation, acquisition, distribution, and programming. Demand data can also help in determining which type(s) of content exhibit opportunities to produce, optimize marketing campaigns, and gauge audience preferences and behavior to maximize the lifetime revenue potential of their shows.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s The Lord Of The Rings: The Rings Of Power is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Lord Of The Rings: The Rings Of Power, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on May 9, 2024, 11 p.m. PST using global tv demand content analytics from Parrot Analytics for The Lord Of The Rings: The Rings Of Power in Mexico. We provide our partners with smart OTT insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.