The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you need to make informed content decisions, and one way to do so is by using demand data. This is where Parrot Analytics comes in, as we provide an economic content valuation system powered by global content demand and supply. Let’s take a deeper look at "The Righteous Gemstones" and see how demand data can be used to make more informed decisions for your platform.
For our example, we focus on "The Righteous Gemstones" in Mexico for the month of March 2024. We can see that demand for the show is good, with 5.5 times the audience demand of the average show in Mexico over the past 30 days and demand that has been increasing recently. This can be valuable information for making content acquisition decisions. Additionally, only 8.6% of all TV shows have this level of demand, indicating a potential competitive advantage.
"The Righteous Gemstones" has achieved a rank of #259 in Mexico, moving up by 124 spots during March, according to Parrot Analytics. This information can be used to determine the popularity of the show and if it is worth continued investment. The show ranks at the 98.9th percentile in the drama genre for Mexico, indicating higher demand than 98.9% of all drama titles in the region.
Parrot Analytics’ demand data also shows us the most similar shows to "The Righteous Gemstones" that fans are watching in Mexico during March 2024, including: "What We Do In The Shadows", "Ted Lasso", "True Detective", "The Simpsons", "American Dad!", "Family Guy", "It's Always Sunny In Philadelphia", "Bob's Burgers" and "The Other Two". This information can be helpful when making decisions about marketing or releasing a new season of the show.
Demand for "The Righteous Gemstones" has increased by 46.6% in Mexico during March 2024, with a spike in demand towards the end of the month. This insight can be used to optimise release strategy and pricing. The Parrot Pulse for "The Righteous Gemstones" provides an independent measure of its global performance across six dimensions, with outstanding worldwide audience demand across all platforms and outstanding travelability in addition to good longevity, exceptional momentum, good franchisability and reach.
When considering the global performance of "The Righteous Gemstones" over the last 30 days, we find that it has outstanding audience demand of 11.4x in the United States, where it is the number one market globally. The show also outperforms the demand of the average TV show in each of its top 10 global markets, including Canada, Germany, Netherlands, Australia, United Kingdom, Romania, China, and Switzerland. This information can be useful when making distribution decisions and when assessing the global value of the show.
In summary, demand data allows TV executives to determine how popular their show is relative to the market average and what genres are resonating with the current audience. It can also answer questions such as how much is a show worth to a streaming platform, how to ensure content is being seen by the right audience, how to find new opportunity markets for content distribution, and what type of content exhibits opportunities to acquire or produce. Through the example of "The Righteous Gemstones," we have seen how demand data can be used to inform content decisions such as making programming, content acquisition, content distribution, and content marketing decisions.
The Righteous Gemstones's travelability to Mexico in the last 30 days is 68%, which means that the audience demand for The Righteous Gemstones is 68% of the demand in its country of origin, United States. Click through to another market to discover how well The Righteous Gemstones travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s The Righteous Gemstones is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Righteous Gemstones, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2 p.m. PST using tv demand analytics from Parrot Analytics for The Righteous Gemstones in Mexico. We provide our partners with extensive television series workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.