The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives across various sectors can leverage the power of demand data to make informed decisions related to content, acquisition, distribution, and programming. One great example of how demand data can assist decision-making is in the analysis of "Star Trek: Discovery," which demonstrates several insights.
One crucial way demand data can help executives make more informed content decisions is by providing content valuation. Parrot Analytics utilizes demand data to provide economic valuations of titles to assess their dollar value contribution to any platform. With "Star Trek: Discovery," executives can quickly gain insight into how much this show can be worth to their platform, as well as understanding how well a particular show ranks compared to the average demand of shows in their region.
Demand data provides a clear picture of regional audience preferences, which can help executives make more informed acquisition decisions. By looking at the Netherlands' regional data for "Star Trek: Discovery," executives can see the show's outstanding demand relative to the average show in the region. Furthermore, they can evaluate the relationship with other highly demanded related shows that frequent viewers may also like and then battle other titles to acquire the right content for their platform.
Demand data also assists executives to make informed programming decisions. For example, analyzing the travelability of "Star Trek: Discovery" provides insights into its international demand relative to its domestic market. Understanding where a show does well globally can help determine suitable networks or streaming platforms to target for distribution.
Finally, by analyzing demand data, executives can make more informed distribution decisions. They can see where a show is most popular, as well as how its demand fluctuates over time. In some cases they can also uncover new markets with high demand for which their show hasn't penetrated yet.
Overall, executives can leverage Parrot Analytics' demand data to help them make informed decisions that can impact their business positively. By using "Star Trek: Discovery" as an example, the above insights demonstrate how demand data can provide content valuation, assist with acquisition and programming decisions, and help with distribution decisions.
Star Trek: Discovery's travelability to Netherlands in the last 30 days is 49%, which means that the audience demand for Star Trek: Discovery is 49% of the demand in its country of origin, United States. Click through to another market to discover how well Star Trek: Discovery travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s Star Trek: Discovery is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Trek: Discovery, for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:01 p.m. PST using global demand content analytics from Parrot Analytics for Star Trek: Discovery in Netherlands. We provide our partners with valuable OTT expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.