The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a television executive, you want to make informed decisions about your content, acquisition, distribution, and programming strategies based on real data. This is where Parrot Analytics' demand data comes in. By leveraging our global content demand and supply system, you can gain valuable insights into the performance of your content in any region or market. For example, let us take the case of "Star Trek: Discovery" in March 2024 in Australia.
Firstly, content valuation using demand data can help you determine the worth of your content. The system reveals the dollar value contribution of any title, to any platform, in any region. "Star Trek: Discovery" has outstanding demand in Australia, with 12.3 times the audience demand of the average show. Using these precise metrics, you can calculate the ROI a specific title will bring and assess the ability of a TV series to drive subscriptions and mitigate churn.
Demand data informs scalable concept testing and helps you identify new opportunities such as supply and demand data analysis. You can leverage demand data to find out which type(s) of content exhibit opportunities to acquire or produce. Additionally, demand enables a company to value content by identifying the most popular genres in your local market and which verbiage to use to connect with a given audience.
Demand answers a series of essential questions such as how popular is my show relative to the market average, how popular is my show in this locality or any other market in the world, what genres are resonating most with my current audience, and what genres should we focus on to attract new subscribers to our SVOD service. For "Star Trek: Discovery," the show achieved the peak rank of #117 in Australia, and ranks at the 99.4th percentile for drama genre shows. Moreover, demand for the show has increased recently, indicating its increased popularity.
Competitive benchmarking and content performance analysis are some of the functions that demand data can serve. For "Star Trek: Discovery," comparing its performance on a rolling yearly basis versus the last 30 days yields some exciting insights. Its peak demand was higher over the course of the entire year, but it has peaked at 13.2 times the average in the last 30 days, indicating its increasing popularity.
Ultimately, demand data guides decisions concerning supply and demand such as which titles to acquire, retain and remove from your platform. For "Star Trek: Discovery," the show outperforms the demand of the average TV show across ten global markets, indicating it has high franchisability (spin-off potential) and excellent reach (the number of people expressing demand for a show). The show is doing well in the United States, the United Kingdom, Canada, the Netherlands, Germany, Australia, Romania, Switzerland, and Italy.
In conclusion, Parrot Analytics' demand data allows you to make informed content decisions by providing an independent measure of a show's global performance across critical dimensions such as reach, momentum, fracturability, and longevity. Through these insights, you can make informed decisions on content acquisition, programming, or distribution while identifying opportunities for growth and expansion in any market.
Star Trek: Discovery's travelability to Australia in the last 30 days is 47%, which means that the audience demand for Star Trek: Discovery is 47% of the demand in its country of origin, United States. Click through to another market to discover how well Star Trek: Discovery travels internationally.
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Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Paramount+, leading to increased commercial efficiency and ROI.
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Are you seeking distribution for Star Trek: Discovery? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Paramount+ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as Paramount+ to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Star Trek: Discovery), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Paramount+ by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Star Trek: Discovery, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s Star Trek: Discovery is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Trek: Discovery, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:01 p.m. PST using tv demand datasets from Parrot Analytics for Star Trek: Discovery in Australia. We provide our partners with valuable television analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.