The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data for "The Morning Show (US)" in the Netherlands during October 2023 provides valuable insights for content executives in various types of companies. Using demand data, these executives can make more informed content, acquisition, distribution, or programming decisions. Here are a few examples of how demand data can be applied:
1. Content Valuation: Parrot Analytics' demand data enables content executives to quantify the dollar value contribution of a title to any platform in any region. By calculating the platform-specific marginal revenue contribution, they can estimate the ROI of a specific title and assess the TV series' ability to drive subscriptions and mitigate churn. In the case of "The Morning Show (US)," the demand data indicates that the show has outstanding demand in the Netherlands, with 12.1 times the audience demand of the average show. Executives can use this data to determine the show's baseline value and justify their investment in the series.
2. Global Content Strategy: Using demand data, content executives can map local whitespaces and identify what content is most popular globally. For example, although "The Morning Show (US)" originates from the United States, it has outstanding demand in various countries, including the Netherlands, Australia, and the United Kingdom. This data can help executives to plan a global content strategy based on each market's preferences.
3. Competitive Benchmarking: Parrot Analytics' demand data allows content executives to compare their shows against other titles available on the market. In this case, we know that fans of "The Morning Show (US)" also like "Billions," "Star Trek: Lower Decks," and "Invasion." This information can be used by executives to make informed decisions about which shows to acquire or produce based on their potential to compete successfully in the market.
4. Programming Decisions: Demand data can be used to optimize release strategies and pricing by understanding which content resonates most with current audiences. It can also be used for pre-release marketing to optimize the marketing campaign ahead of the premiere. The demand spike for "The Morning Show (US)" in late October 2023 suggests that promotional efforts were effective in driving up demand for the show.
5. Distribution Decisions: Knowing the show's travelability can help executives determine which platforms to target for distribution and how funds should be allocated to maximize future content investments. "The Morning Show (US)" has good travelability, indicating that it has strong international demand relative to its home market. Executives can use this information to target platforms with the highest potential for success.
In summary, "The Morning Show (US)" demand data in the Netherlands during October 2023 provides a wealth of insights that executives from various entertainment companies can use to make more informed content, acquisition, distribution, or programming decisions. Parrot Analytics' demand data can help executives to measure content valuation, plan global content strategy, benchmark against the competition, make programming decisions, and identify potential platforms for distribution.
The Morning Show (US)'s travelability to Netherlands in the last 30 days is 72%, which means that the audience demand for The Morning Show (US) is 72% of the demand in its country of origin, United States. Click through to another market to discover how well The Morning Show (US) travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Netherlands as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Apple TV+, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Netherlands. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Morning Show (US).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Netherlands to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Morning Show (US) from partners like Apple TV+.
Studios in Netherlands are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Morning Show (US)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Netherlands, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Apple TV+ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Netherlands. Contact us now to leverage a return-focused selection criteria for title acquisition from Apple TV+ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Morning Show (US). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in Netherlands. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Morning Show (US)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Apple TV+ by incorporating country-specific trend and market demand factors for all markets including Netherlands. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Morning Show (US), including those that have not even been released. Appeal to your target markets, including Netherlands, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s The Morning Show (US) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Morning Show (US), for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Political Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2 p.m. PST using global television demand data from Parrot Analytics for The Morning Show (US) in Netherlands. We provide our partners with valuable content competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.