The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand data for TV shows can help you make more informed content decisions. The case study of "Todd Mcfarlane's Spawn" provides valuable insights on how to use demand data for content valuation, acquisition, and programming decisions.
Content Valuation:
Demand data is used to determine how much a title is worth to any given platform in any region. Parrot Analytics provides a content valuation system based on global content demand data and allows you to calculate the ROI (return on investment) a specific title will bring for any platform. The demand data for "Todd Mcfarlane's Spawn" is outstanding and has been increasing recently, indicating its high value in the market.
Acquisition Decisions:
Demand data can help with decisions concerning supply and demand such as what type(s) of content exhibit opportunity to acquire. By investigating the top 10 global markets where "Todd Mcfarlane's Spawn" is most in-demand, we find that this TV series outperforms the demand of the average TV show in each of these markets, indicating its high acquisition value.
Programming Decisions:
Demand data can be used for optimal release strategy and pricing. "Todd Mcfarlane's Spawn" has increasing demand, with a 4.7% increase in its peak demand over the last 30 days. This indicates that it would be a good program to schedule and promote in order to increase engagement and retain customers.
Content Decisions:
Demand data can help you make decisions related to content recommendations, supply, and audience affinity. Parrot Analytics' demand data for "Todd Mcfarlane's Spawn" shows that it has an outstanding audience demand of 8.6 times the average show in New Zealand over the last 30 days, and has higher demand than 99.9% of all romance titles in New Zealand. Knowing which genres and titles resonate with your current and potential audiences is essential when making informed content decisions.
In conclusion, audience demand data is an important tool for TV executives to make more informed content valuation, acquisition, distribution, and programming decisions. "Todd Mcfarlane's Spawn" is an example of how high demand for a show can provide valuable insights into the show's potential value and popularity, and how filming shows in a particular country or market can affect their value and viewership. By leveraging audience demand data, you can optimize any content-related decisions and stay ahead of the competition in the ever-evolving entertainment industry.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in New Zealand as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. HBO, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for New Zealand. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Todd Mcfarlane's Spawn.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as New Zealand to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Todd Mcfarlane's Spawn from partners like HBO.
Studios in New Zealand are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Todd Mcfarlane's Spawn? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as New Zealand, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as HBO to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in New Zealand. Contact us now to leverage a return-focused selection criteria for title acquisition from HBO by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Todd Mcfarlane's Spawn. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as HBO to fortify your competitive position in New Zealand. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Todd Mcfarlane's Spawn), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as HBO by incorporating country-specific trend and market demand factors for all markets including New Zealand. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Todd Mcfarlane's Spawn, including those that have not even been released. Appeal to your target markets, including New Zealand, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Todd Mcfarlane's Spawn is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in New Zealand, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Todd Mcfarlane's Spawn, for example, can be assessed for a market e.g. New Zealand, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:04 p.m. PST using global tv demand analytics from Parrot Analytics for Todd Mcfarlane's Spawn in New Zealand. We provide our partners with smart TV competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.