The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data provides insights that can inform strategic decision-making for entertainment executives. An example of how Parrot Analytics' data can be used to make more informed decisions can be drawn from analyzing the TV show "Todd Mcfarlane's Spawn" in relation to the Canadian market during February 2024.
The data shows that the show has good audience demand, above the average for all TV shows in Canada over the last 30 days, with this demand placing it in the top 8.6% of all TV shows. Demand has been decreasing recently, which should be a concern. This is valuable information that can help entertainment executives and the pay TV team understand the content's performance and inform the production, acquisition, distribution, or programming decision.
Further, its audience demand ranking was high in Canada, which is where it is being watched. This indicates that the series has strong potential for high demand in the Canadian market and that the content produced should align with what resonates with this market.
The audience analysis indicates that the drama genre is where the show is in demand the most, and it's performing better than 93.8% of all drama titles in Canada. This information can provide guidance on the type of content that should be considered and focused on future development to maximize the potential success of the show.
The data also reveals that audience demand for the show is slowly decreasing, another important indicator that should be taken into account if deciding on the future of the show. The pulse measurement highlights that globally, the show is doing well in terms of international demand, momentum, as well as longevity even though there has been a decline in interest in Canada in the recent past.
Finally, by examining the top 10 global markets, including the United States, Belgium, and Romania where the show is most in-demand, identifies the countries where the show's content should be marketed and distributed to harness more audience and grow its following.
In summary, the data on "Todd Mcfarlane's Spawn" provides content valuations that can be used to make informed decisions concerning programming, acquisition, distribution and production to inform the next steps in the development of the show. Demand data can be used to gauge the audience's reactions to the content, allowing for strategic adjustments where needed to improve its reception.
Todd Mcfarlane's Spawn's travelability to Canada in the last 30 days is 18%, which means that the audience demand for Todd Mcfarlane's Spawn is 18% of the demand in its country of origin, United States. Click through to another market to discover how well Todd Mcfarlane's Spawn travels internationally.
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Acquire the best shows from partners such as HBO to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Todd Mcfarlane's Spawn), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Todd Mcfarlane's Spawn is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Todd Mcfarlane's Spawn, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:04 p.m. PST using television demand content from Parrot Analytics for Todd Mcfarlane's Spawn in Canada. We provide our partners with essential OTT analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.