The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, "The Gummi Bears" is a perfect example of how demand data can inform content decisions, acquisition decisions, and programming decisions. Let's explore how this could work for TV executives.
Content Valuation:
One of the significant benefits of demand data is content valuation. By analyzing the demand data of a show like "The Gummi Bears," a TV executive can evaluate how much value the show brings in a specific market or on a global scale. The Parrot Analytics' content valuation system can reveal the value of a show to a platform in any region. In the case of "The Gummi Bears," it has outstanding demand in Poland and outperforms the average TV show in each of the other nine markets globally.
Acquisition Decisions:
Demand data can help TV executives make informed decisions about acquiring new titles. Suppose they notice that viewers who demand "The Gummi Bears" in Poland also like "PAW Patrol," "Spongebob Squarepants," "Baby Looney Tunes," "Every Witch Way," "Dexter’s Laboratory," "Rugrats," "Animaniacs," "Spidey And His Amazing Friends," and "The Lion Guard." In that case, it can be an opportunity to acquire or produce similar content for the Polish market. The data shows that there is a demand for such content among Polish viewers.
Programming Decisions:
Demand data can also inform programming decisions. For instance, "The Gummi Bears" experienced a spike in demand midway during October 2023. TV executives can plan to air special episodes or reruns of the show during that time next year or launch a spin-off of the show. Additionally, the show's longevity is exceptional, indicating it could still attract viewers after several years since its original airing.
Distribution Decisions:
Demand data can assist TV executives in deciding which platforms to target for the distribution of a show. For instance, during the last 30 days, "The Gummi Bears" has exceptional demand in Poland, which means TV executives can target OTT or SVOD platforms in Poland to distribute or stream the show.
In conclusion, demand data can be used by TV executives to make more informed content, acquisition, programming, and distribution decisions. It enables them to optimize their release strategies, evaluate ROI of a TV show, assess a TV series' ability to drive subscriptions and mitigate churn, and determine the value of a content library to a platform over the long term in any market or on a global scale.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s The Gummi Bears is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Poland, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Gummi Bears, for example, can be assessed for a market e.g. Poland, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:03 p.m. PST using global television demand metrics from Parrot Analytics for The Gummi Bears in Poland. We provide our partners with essential media industry competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.