The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly searching for the best ways to make informed decisions about the content you create or acquire, based on audience demand for that content. One effective method to achieve this is through the use of audience demand data analytics from Parrot Analytics, which can inform content valuation processes to better understand the dollar value contribution of any title in any region. One example of how demand data can be used in entertainment strategic decision-making is through the analysis of "The Gummi Bears" in Sweden during October 2023, which produced the following insights:
- The show displays a high level of audience demand, with 8.9 times the audience demand of the average show in Sweden over the last 30 days.
- You can analyze how shows impact on SVOD platform by question such as “how much of my series’ value is being driven by demand for one of its stars?” or “what is the baseline value of a title?”. With this, you can easily evaluate the value of the show for any given platform.
- The franchise of "The Gummi Bears" has a good spin-off potential. Executives can use the Parrot Pulse to assess the show's global performance, multinational audience demand, travelability, popularity, and reach. By understanding these metrics, they can make better decisions about the show's international distribution.
- It is interesting to note that "The Gummi Bears" display a remarkable longevity in maintaining its audience demand over time.
- You can learn a lot about a show's audience by comparing it to other similar titles. For instance, fans of "The Gummi Bears" also like "PAW Patrol," "Spongebob Squarepants," and several other school-kids' shows. This presents an opportunity for executives to evaluate whether any of these options might perform well on their platform as well.
- Finally, executives can use demand data from countries like Sweden to gain insights into the best content to create or acquire for specific local markets, such as understanding which genres are popular in Sweden, assessing the potential reach of a show, and evaluating how to target local whitespace and optimally price content for local audiences.
In conclusion, demand data from Parrot Analytics offers unique insights that entertainment executives can use to make decisions about content valuation, acquisition, distribution, and programming. By using analytics to measure audience demand, entertainment professionals can more accurately understand the value of their shows to target audiences, identify growth opportunities for franchise development, and optimize licensing for regional markets.
The Gummi Bears's travelability to Sweden in the last 30 days is 25%, which means that the audience demand for The Gummi Bears is 25% of the demand in its country of origin, United States. Click through to another market to discover how well The Gummi Bears travels internationally.
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Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including Sweden. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s The Gummi Bears is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Sweden, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Gummi Bears, for example, can be assessed for a market e.g. Sweden, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:03 p.m. PST using global demand datasets from Parrot Analytics for The Gummi Bears in Sweden. We provide our partners with smart entertainment industry know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.