The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make better content decisions? The latest United Kingdom data on "American Dynasties: The Kennedys" reveals how demand data can enable better content and acquisition decision-making.
Demand Data Reveals The Popularity Of A Show: Demand data tells you how popular a show is relative to the average TV show over a given period of time. "American Dynasties: The Kennedys" had a demand that was 2.2 times the average TV show demand over the last 30 days.
Content Valuation Enables Better Acquisitions Decisions: With demand data, you can calculate content valuation to determine how much to spend or monetize a show or entire content library. For instance, by using Parrot Analytics' content valuation system based on demand data, you can reveal a show's dollar value contribution to a platform.
Understand Audience Preferences: By analyzing shows that share similar fan bases with "American Dynasties: The Kennedys", such as "A Crime To Remember" and "Winning Time: The Rise Of The Lakers Dynasty", SVOD or OTT platform executives can discern other trends or insights about their targeted audience's interests.
Travelability Helps Map Global Viewership: Travelability measures a show's international demand relative to its home market, which can enable effective global expansion planning. In the case of "American Dynasties: The Kennedys", its travelability is poor, indicating that it does not have strong international demand relative to its home market.
Use Momentum To Gauge Marketing Effectiveness: A show's momentum measures the pace of its growth. A good level of momentum can tell you how effective your marketing campaign is - for instance, whether your marketing campaign is generating interest in your program. In the case of "American Dynasties: The Kennedys", momentum is good.
Longevity Informs Catalog Content Acquisition Strategies: Longevity gauges how well a show's audience demand is maintained over time. This information can inform content acquisitions that bolster a platform's catalog for the long term. "American Dynasties: The Kennedys" has poor longevity.
Franchisability Maps Out Spin-Off Potentials: Franchisability gauges the potential of creating a spin-off or a franchise of a TV show. This information helps studio executives in determining how they will monetize a TV show's IP in the future. "American Dynasties: The Kennedys" has poor franchisability, indicating that spin-offs or franchises aren't in this show's future.
Finally, reach refers to the number of people expressing a demand for a show and in the case of "American Dynasties: The Kennedys" the reach is poor. This may indicate a small, but loyal fan base for the show in the United Kingdom.
In conclusion, by using demand data, entertainment executives can make better-informed content and acquisition decisions, programming strategies, and marketing campaigns. Parrot Analytics' demand data revealed a show's current popularity, international market potential, and monetization potential, along with other valuable insights. So why not leverage the power of demand data to make more informed choices and outpace your competition?
This is American Dynasties: The Kennedys's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well American Dynasties: The Kennedys travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CNN‘s American Dynasties: The Kennedys is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CNN and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for American Dynasties: The Kennedys, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Historical Documentary), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:03 p.m. PST using global demand content analytics from Parrot Analytics for American Dynasties: The Kennedys in the United Kingdom. We provide our partners with smart TV industry workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.